These are just a couple of the quotes from Rupal Parekh’s recent Ad Age article, “Serial Reviewers’ Risk Brand Damage, Fewer Shops Willing to Pitch,” regarding a growing blacklist of marketers that tend to put their advertising accounts into review every couple of years.
Ad Age: Clients Change Ad Agencies Like they Change Underwear
Filed Under: Agency Leadership, Agency Search Consultants, Fuel for Thought, New Business Tips Tagged With: Ad Agencies, Advertising Age, Bob Lundin, Grey New York, Jane Bedford, Michael Gass, Michael Houston, new business, Rupal Parekh
Six Ways Ad Agencies Are Gaining New Business
Rupal Parekh, in a recent Ad Age article, provides examples for six ways ad agencies are getting new business.
Filed Under: New Business Tactics, New Business Trends, Social Media Tagged With: Ad Age, Blogs I Recommend, examples, Rupal Parekh, Social Media