A niche blog allows agencies to focus on a specific target audience, to create a stronger point of differentiation and a positioning of expertise. According to a recent agency survey, 86.2% of the respondents believe that content marketing is now an important part of an agency’s new business efforts. The study also indicates that few have […]
20 Tips to Create a Niche Blog for Ad Agency New Business
Filed Under: Agency Blogs, Content Marketing, Inbound Marketing Tagged With: ad agency, content marketing, Michael Gass, new business, niche blog, Sam Weston
Nobody Reads Ad Agency Blogs?
Why most agencies may be ready to ditch their blog and why they shouldn’t. Jack Marshall, a staff writer for Digiday wrote an article that is creating lots of buzz entitled, “Agencies Ditch Blogs.” He points to a study conducted by the University of Massachusetts Dartmouth, that reveals that only 37% of Fortune 500 companies now […]
Filed Under: Agency Blogs, Analytics and Metrics, Content Marketing, Inbound Marketing, Social Media Tagged With: Ad Agencies, Blog, blogging, business development, content marketing, Digiday, digital agency, digital marketing, Huge, Jack Marshall, media, Michael Gass, new business, PR, Sam Weston