How to humanize your agency, build a positioning of expertise and make a personal connection with your best prospects. This is a guest article written by Jeff Fromm. Jeff is an Executive Vice President at Barkley, which is among the largest independent advertising agencies in the U.S. and the largest employee-owned agency. He is the founder […]
Thought Leadership, Millennial Marketing and Ad Agency New Business
Filed Under: Agency Blogs, Agency Leadership, Agency Positioning, Content Marketing, New Business Tips Tagged With: ad agency new business, advertising agencies, Barkley, blogging, ervice Management Group (SMG), Jeff Fromm, millennial marketing, Millennials, Speaking, The Boston Consulting Group (BCG), thought leadership, writing
Improve Your Speaking for Ad Agency New Business
“Be honest, be authentic, and speak from your passion … that’s the advice from Mark Hurst, entrepreneur and writer. He says, “People at events are hungry for authenticity.” Mark provides the following exercise for anyone who wants to genuinely connect with their audience:
Filed Under: Agency Leadership, Agency Pitches, Agency Presentations Tagged With: ad agency new business, Mark Hurst, Michael Gass, Speaking, Zig Ziglar