To Get the Most Out of Twitter Be a Maverick

Twitter is evolving. Maximize its potential around your agency’s new business objectives. Be a maverick. Don’t just follow the herd. Guy Kawasaki, an early adopter and leader in social media, recently made this said, “Three years ago Twitter was a nice little pond that people shared with their close friends … The whole point back then was establishing warm-and-fuzzy relationships with people you cared about by answering the question, “What are you doing?”