Examples of ad agency blogs. Review and decide which of them really “gets it” when it comes to social media. Pick-up ideas for your own blog.
58 ad agency blogs have been submitted to Fuel Lines. Vote for the best agency blog for the month of November. The winner will be featured on Fuel Lines throughout the month of December and included in the voting for ad agency blog of the year.
The following are the top 12 social media articles ranked in the order of traffic generated by Fuel Lines readers. These are the most popular post for the quarter and have generated over 75,000 page views.
Note: Keep a constant check on your agency’s blog analytics to determine what posts generate the most traffic. Give your audience more of what they find appealing to grow your site. It takes a good flow of traffic to equate a solid pipeline of inbound new business leads.
The only constant in advertising is change. To maintain success, you have to keep up. That isn’t easy. Especially with this revolutionary change we’re experiencing in communications. I try to learn something new every day. I know that to do so is essential for my ability to survive, let alone succeed.
“In times of change, learners inherit the Earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.”
Eric Hoffer, American Social Writer
I have great respect for Tim Williams. He is the author of the book Take a Stand for Your Brand, an important read for every small-to mid-size agency CEO. In a recent AdvertisingAge article he writes,
“… we’re at the nexus of the Great Recession and the Great Transformation of Marketing. In circumstances like these, a strategy of “just try harder” won’t take you very far.”
Tim shares 15 things your agency can’t afford to risk during these current times of change:
A skill set built mostly around interruption instead of engagement.
A digital department in place of a digital competency.
Core competencies focused on “one to many” instead of “one to one.”
Creating brand-to-consumer communications at the expense of consumer-to-consumer communications.
Lack of analytics and tools to measure effectiveness.
Production systems that are linear instead of organic.
Developing media plans instead of channel plans.
Placing media instead of creating media.
Creating brand transactions instead of brand relationships.
Focusing on “the big idea” instead of “big multichannel ideas.”
Traditional production staff instead of “producers.”
Expecting account executives to be both strategic leaders and project managers.
Continuing to allocate client budgets to media instead of creative.
A business strategy that attempts to support high-value offerings (strategy and ideation) as well as increasingly low-value offerings (basic production and execution).
Selling hours worked instead of value created.
I would add a 16th risks that agencies can’t afford to take:
Beginning 2010 without a written new business strategy, that includes social media as a primary component, to generate inbound leads.
The key to social media ROI success is doing rather than deliberating. It’s time for ad agencies to get in the game.
“You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media…The old media paradigm was PAY to play. Now you get back what you authentically put in. You’ve got to be willing to PLAY to play.” – Alex Bogusky, Co-Chairman of Crispin Porter + Bogusky
Drafting off the success of the Socialnomics: Social Media Revolution Video with over 1.2 million views, this newest video Socialnomics: Social Media ROI showcases what social media success looks like.
Social Media ROI: Socialnomics is by Socialnomics author Erik Qualman. This video highlights several Social Media ROI examples along with other effective Social Media Strategies. Erik also maintains a blog, Socialnomics, designed to cover the latest trends in social media. It is an excellent resource.
A special thanks to my friend John Sonnhalter for passing this resource along to me. John is an agency CEO and authors the blog, Tradesmen Insights.
Social Media is also impacting ad agency new business …
The advertising industry is changing rapidly. Some predict that we will see more changes in the next five years than we have the previous fifty. It is a time for the specialist not the generalist. The more profitable agencies by far will be the ones who have a strong focus and positioning.
Small-to mid-size ad agencies should do for themselves what they do for their clients: develop a clear positioning that builds on the agency’s distinctive strengths, differentiates the agency from its competitors, and makes the agency powerfully appealing to prospective clients.
A good example of an agency that has driven a stake in the ground for its branding/positioning is the SONNHALTER agency, Cleveland, Ohio.
This B to B agency used social media to drive an initial stake in the ground to define who they are, what is their point of differentiation and appeal. Given their target audience, companies that want to reach professional tradesmen, plumbers, electricians, contractors, I would have said this was the least likely agency to use social media in this way. Their CEO, John Sonnhalter, who founded the agency 33 years ago, is also an unlikely candidate to be leading with new media. John happens to be a young 62 years of age and writes the agency blog, has a strong presence on Twitter, LinkedIn and Facebook.
This is how his agency previously described itself:
SONNHALTER is a business-to-business marketing communications firm which creates custom marketing programs powered by big ideas.
We deliver the highest-level creative product, where “good enough” is never an option.
Utilizing a collaborative process, we strive to develop the most effective marketing communications plan which allows our clients to grow their brands and maintain their leadership position.
Our goal is to transcend the traditional client/agency relationship by becoming an extension of the client’s marketing department. We do this by always exceeding their expectations, constantly serving up proactive ideas, understanding their business as well as their customers and increasing their overall quality of marketing.
We simply deliver more.
Sound familiar? There is nothing differentiating or compelling when agencies try to be all things to all prospective clients. When they try to appeal to everyone, they usually appeal to no one.
SONNHALTER has a new message and website. John Sonnhalter, founder and CEO writes:
“Our site reflects our specialty B to T ( Business to Tradesmen). When we were going through the exercise to develop a blog we had to define a niche in order to attract the right people. After looking at our business model and the types of clients we served it became quite clear where we had to be and we called our blog Tradesmen Insights. When we were updating our own branding efforts we felt that we had to draw a line in the sand to make us stand out from all the other B to B agencies. We’re not for everyone but if you’re looking to go after the Professional Tradesman it should be clear we’re the guys you should be talking to.”
Most small-to mid-size agencies are reluctant to do what SONNHALTER has done. They are afraid of missing a new business opportunity if they are to narrowly focused.
That’s what I love about Social media for ad agency new business. It allows a way to more easily drive an initial stake in the ground and define the agency’s best target audience. Also, it allows more fully engage with a particular target audience, and learn first hand:
What is and what isn’t appealing to them
What their marketing challenges are
How to communicate from benefits to our prospective audience instead of touting agency capabilities
How to build an online community of prospective clients for inbound lead generation
SONNHALTER didn’t start its positioning process by redesigning their website. They first became “socially engaged” with their best target audience. That engagement honed their positioning and gave them the confidence to drive their stake in the ground to clearly define who they are.
Analytics is a crucial component to successfully generating traffic to your agency’s blog and Website and inbound new business leads. But for many agencies, best practices for using analytics is little understood.
A good resource is the Interactive Advertising Bureau (IAB). Their IAB SmartBrief is one of the daily e-mail newsletters that I receive. It always has helpful information “what you need to know” about analytic practices, trends and research pertinent to your agency and your clients. It has been a great help to me and part of my daily online reading.
Here’s a sampling of some of the latest articles from IAB Smart Brief newsletter:
The “coming revolution” in analytics, are you ready? Analytics consultant Eric T. Peterson says, “From where I sit we have seen more changes in the last 24 months than we had in the entire 12 years previous (my tenure in the sector) combined.”
Next-gen marketers need digital skills. Young people may seem like social media mavens, and employers may expect them to be, but students need to learn how to exploit digital tools.
Twitter is the leading traffic generator to Fuel Lines. It considerably beats SEO, email and bookmarking directing some 27,000 page views to my blog last month. Traffic is what will help build your agency’s inbound lead generation. So Twitter can be a powerful tool for ad agency new business.
Others are taking note of Twitters potential power for business. LinkedIn has recently announced the integration of its platform into Twitter so that you can cross post between the two services.
Allen Blue, Co-Founder of LinkedIn writes, “LinkedIn has always been about helping you to build your professional identity on the web. The many elements that make up your online professional brand range from your LinkedIn profile to the many professional conversations you’re a part of. Status has proved valuable to our users, from finding new assignments and jobs to kick-starting a global business enterprise.
Now you can amplify those messages by broadcasting them to your audience on Twitter.”
LinkedIn co-founder Reid Hoffman and Twitter co-founder Biz Stone discuss the partnership and its value to you.
Ad Mavericks(514 votes), Lessing-Flynn Advertising, one of the oldest advertising agencies in the country, located in Des Moines, IA, has been selected as Fuel Lines’ Ad Agency Blog of the month for October. Media Two Point {OH}!, Media Two Interactive, Raleigh, NC, was second in the voting with a very impressive 334 votes. Check out the voting results for the 45 agency blogs submitted: Twtpoll results.
In their own words, how they did it:
We direct messaged key people that we had an established Twitter relationship with. For the most part, these people had the following attributes:
1. Large Twitter following
2.Previous engagement with the AdMavericks – We tweeted back and forth or retweeted something the other had said.
3. People we’ve met at conferences, parties or networking events.
4. Are passionate about Des Moines business, Iowa business and the Midwest as a place of innovation and growth.
About 30 direct messages were sent in total asking for support.
At least 50 retweets (that I saw) appeared on Twitter
Over 600 people visited our blog on Monday – our 2nd busiest day all time.
“We can’t thank the Iowa Tweeps enough for the ridiculous support this week.”
Congrats to Ad Mavericks authors: Jess Held, Tom Flynn, Joshua Flemming, Bellana Putz and Spencer Anderson. Your agency’s blog will be featured on Fuel Lines through the month of November and also included in the voting for Fuel Lines’ Ad Agency Blog of the Year.
You will appreciate some of the fun jabs Ad Mavericks and Two Point {HO!} threw at one another during this campaign (be sure and watch the videos):
If you want prospective clients to find your agency online, provide them with helpful resources.
I’m still researching and experimenting with some list building tools. Recently I shared a post about a list generator tool called TweetpML. This week I’ve been experimenting with Twitter’s new list feature to organize people that you are following on Twitter. But … as always, I’m exploring these list building tools from a new business perspective.
Since I created my TweetpML list of100 Ad Agencies on Twitter, the following for this list has grown to over 12,000 persons.
This week I’ve been working on my Twitter List and now have 400 + Advertising Agencies on Twitter which should also generate significant traffic and interest.
I’m receiving 10 to 15 requests per day from agencies to be added to these lists. These list will continue to grow as well as the number of people who follow them. This takes very little effort but generates a big return through traffic to my blog.
To generate traffic to your agency’s blog, you should be doing the same for your audience. Supply them with the kinds of resources that help them with their marketing challenges. Particularly by providing resources and helps with social media marketing.
Social media provides great opportunities for ad agencies to network with prospective clients. It is also provides opportunity to network with other agencies.
Stephanie Holland was kind enough to host a social media/new business roundtable discussion with a small group of us who I have worked with over the past couple of years. Stephanie is president/creative director for Holland + Holland Advertising, here in Birmingham, AL. Our group also included Jaci Russo, principal of The Russo Group, Lafayette, LA, S.A. Habib, president of Locomotion Creative, Nashville, TN, John Sonnhalter, founder and CEO of SONNHALTER, a B to B ad agency in Cleveland, OH, and Park Howell, president of Park&Co, a full service ad agency in Phoenix, AZ.
Though everyone had been introduced to one another online this was the first time that our group had met face-to-face. We decided to get together for a couple of days of personal interaction to measure how far we have come and where do we go from here.
This meeting provided an opportunity for us to learn from one another and create some camaraderie as we go forward. Too be a help and a resource for one another.
These were some of our initial questions and thoughts that were used to facilitate our discussions:
How do you monetize your social media efforts for new business?
What has been the best return on your time investment with social, best time management practices?
What still are your biggest challenges?
Reviewing and providing input for each agency blog’s positioning
Is your staff buying in and participating?
How to implement a call to action through social media?
It was an enjoyable and rewarding two days. We came away with renewed energy and focus.
Lists can be an important tool to generate awareness, traffic and appeal for your agency’s blog.
Below is an initial list of 100 advertising agencies and agency principals that are on Twitter. I would welcome additions to the list. Please provide additions through the comment section below or email them to me.
Twitter has also rolled out its own new Lists feature to a larger portion of its users. The feature allows you to group users you follow together and then lets you share those for others to also follow.
Lists can be a helpful new business tool for your agency’s blog. Your blog should be a resource of helpful information for your target audience. It should be a repository, the “go-to” site to help them with their advertising and marketing challenges.
Examples of ad agency blogs. Review and decide which of them really “gets it” when it comes to social media. Pick up ideas for your own blog.
45 ad agency blogs have been submitted to Fuel Lines. Vote for the best agency blog for the month of October. The winner will be featured on Fuel Lines throughout the month of November and included in the voting for ad agency blog of the year.
It is imperative for agencies to stay on top of new communication devices and their impact upon our industry and clients. That said, you can simply follow Apple. They’ve set the standard and everyone else is playing catchup.
Apple has transformed the way we listen to (and purchase) music with the iPod and iTunes. It also changed the way we use our cellphones with the iPhone. Will it also transform how we read newspapers, magazines and books?
The New York Times’ executive editor, Bill Keller, may have inadvertently confirmed the existence of the oft-rumored Apple Tablet in a private speech earlier this month. During the speech, Keller made a reference to the Times’ strategy for mobile devices. “We need to figure out the right journalistic product to deliver to mobile platforms and devices,” Keller said. “I’m hoping we can get the newsroom more actively involved in the challenge of delivering our best journalism in the form of Times Reader, iPhone apps, WAP, or the impending Apple slate, or whatever comes after that.”
Amazon has recently announced that they are working on a Kindle app for Mac that will allow customers without a Kindle device to be able to purchase ebooks, magazine and newspaper subscriptions. The Apple Tablet could be the perfect match for the Kindle experience.
Below are some additional mockups of what the Apple Tablet might look like.
Don’t just follow the herd. Twitter is evolving. Maximize its potential around your agency’s new business objectives.
Twitter itself created the conditions that has allowed users to innovate. No one in the beginning envisioned that:
People would want to follow strangers
Celebrities would use Twitter to provide updates to fans of their activities
Businesses would use Twitter to to promote discounts, launch new products and services
Twitter would be used in so many different ways by broadcasters, educators, politicians, doctors, lawyers, ministers and so many others you can’t keep up with them all
Guy Kawasaki, an early adopter and leader in social media, recently wrote,
“Three years ago Twitter was a nice little pond that people shared with their close friends … The whole point back then was establishing warm-and-fuzzy relationships with people you cared about by answering the question, “What are you doing?”
Fast forward to today. While there is still kumbaya going on via Twitter, many people are now using Twitter as a twool. They’re not trying to have a one-to-one conversation. At best, they want a one-to-many conversation if not out-and-out broadcasting in the advertising and marketing sense.”
There are not many who use Twitter the way that I do. Other than sending personal Direct Messages, I do not send many personal Tweets to others. My point-of-view is that most of my 10,000+ followers do not care about a specific conversation that I’m having with @jaybaer, @edwardboches, @sheconomy or other Twitter users. What my Twitter followers have come to expect from me is helpful resources for ad agency new business.
For my own Twitter formula … 80 to 90 percent of my Tweets are made up of resourceful articles and posts. My Tweets usually include just the article/post titles and URL links.
Many of these articles/posts come from my online reading, using Google Reader. When I find a good post that I want to share, I click on bit.ly (a tool to shorten, share and track your links) in my browser bar, configure the information about the post and publish it to my Twitter account. If I’m finding lots of good material, I may post them through Social Oomph (Tweetlater) to be able to spread the posts over a period of time.
I also add posts from my blog. I have written over 400+ posts, the vast majority written as a resource for agency new business. Most of these are not time sensitive and continue to be a helpful resource for my readers. I know that because of the traffic each generates to my blog.
I have a number of reasons for repurposing blog content in this way:
Readers do not ready my blog chronologically. People are so busy they don’t have time. I usually write and post at least once a day, Monday through Friday, but the majority of my readers are not reading my content on a daily basis.
Even my most ardent readers will read posts through many different channels such as RSS Feed, email newsletter, SEO, Twitter and from mirroring blog post content through my Facebook and LinkedIn accounts.
Even with a large number of followers, an article that I post at 11 am on a Thursday is going to be missed by 99% of my readers.
I use post titles that are crystal clear regarding the content that will be found. This may be dull and bland for copywriters but it is much appreciated by my readership. They can find relevant material through my post titles through search and as these posts appear through Twitter.
I provide links to similar articles that would possibly be of interest to my readers and try to spare them having to search for them on their own.
There are often posts that I discover, that I know would be of interest to my readers, and I will “bridge-the-gap” specifying how this post/article relates to them. Materials, tools, that isn’t specific to my audience, but I make it specific to them, how it is a resource for ad agency new business.
If you aren’t generating traffic, its a sign of a lack of appeal. Metrics keeps everything on track and focused. I check my blog analytics multiple times a day along with other metrics tools from bit.ly, socialtoo and Twittergrader.
Adam Whittaker is a well-known and highly-respected expert on business development for marketing service firms. He is the Chief Executive of Business development consultancy Reardon Smith Whittaker (RSW). RSW is a leading provider of outbound business development services for marketing service companies in the UK. 30 percent of the ad agencies in the U.K. outsource their business development. That trend is becoming more popular among American agencies fueled by the current recession.
Guest Post: Adam Whitaker
New business, business development, agency marketing … call it what you will, it’s sales. Get over it. If you run an ad agency new business unit your role is to sell your agencies services.
I liken the sales process to the oil business; There is the upstream stuff and the downstream stuff. With the refinery sitting in the middle. The upstream stuff is the down and dirty business of prospecting. You have leads, suspects and prospects and you use the telephone (principally but not exclusively) to move people along the path. Leads are snippets of gossip you hear that lead (hence the name?) you to suspect (hence the name!) that someone may be in the market for what you sell.
You then get hold of them and, if your suspicions are true, they become a prospect. Your next job is to convert them to a face-to-face meeting so you can discuss their requirement.
This process can be excruciatingly time consuming and all the tools you need to be able to do this job properly will cost tens of thousands of dollars per year if you’re going to do it properly. Which is why many agencies outsource this upstream activity to new business agencies.
But NEVER outsource the downstream bit. That’s from the first meeting onwards and you need to concentrate on these guys, which is why ideally the two roles should be divided. They take very different skill sets.
Here’s how the upstream works. You have your database of 500 suspects and leads. Before calling each one you need to research them to become more up speed with their activities. You then need to access all the trade press and search for their name to make sure they haven’t just appointed someone (that would make you and your agency look very foolish!). You then need to check you have the name of the right person and do a quick Google search on them to try to get some background info to inform your discussion with them. You then need to very quickly check you have all the most relevant case studies to hand and familiarize yourself with the stats to throw into the conversation.
You then make the call. And they’re on holiday. Repeat.
Until you speak to someone. On average you’ll need to make ten such preparations and calls before getting to speak to a marketing director. Depending upon how well you have done your research and how hot the lead, your conversion to a meeting and then a pitch opportunity will vary greatly. That’s all the downstream stuff.
But all that upstream work, as you can see, takes such a lot of time and resource; you really need to determine how best to handle it. You can either get an in-house person, do it yourself or outsource it. But like it or not, unless you’re one of those lucky agencies who have clients queuing up to use them, it does need doing.
You can do whatever else you like, but there is one truth in truth. The more people you meet, the more business you do.
Email marketing is still an important tool to your ad agency new business program.
The rise in popularity of social media only enhances email. The two can work powerfully together. Two excellent articles, Chris Crums, writer for WebPro News, “10 Reasons Social Media isn’t Replacing Email“ and VerticalResponse CEO Janine Popick, “10 More Reasons Why Social Media Wont Replace Email. Chris always has great marketing insights. Janine also provides some insightful resources and practices what she preaches for both email marketing and social media. I recommend them both.
Here are their 20 reasons why social media wont replace email:
People still send hand-written letters.
Nearly all sites on the web that require registration require an email address.
Email notifies you of updates from all social networks.
We haven’t seen any evidence yet that Google Wave really will catch on on a large scale.
Email is universal, and social networks are not.
There are plenty who have no interest in joining social networks.
Email is still improving.
Even social networks themselves recognize the importance of email.
More social media use means more email use.
As far as marketing is concerned, email is doing pretty well.
Twitter and Facebook are fantastic products and companies; but that’s what they are, companies.
Your email recipients are still going to use business email for business purposes.
You can’t easily segment your friends and followers to do targeted marketing (through social media)
You can’t tell who clicked on a link with some social media outlets.
That said, you can’t tell who didn’t click on the link so you can follow up with them with a different message.
You cannot personalize your Facebook updates.
You cannot size your graphics or use more than one in Facebook.
You can’t track how many clicks you got on your links in Facebook.
You are limited to 140 characters in Twitter.
You almost have to have separate social media accounts for your business and your personal life.
Additional resourceful articles that may be of interest:
It is often critical for new business, particularly for small-to mid-size ad agencies, that agency leaders be good at presenting.
I was reading an excellent article written by Dan McCarthy, a manager of leadership development and author of the blog Great Leadership: Opinions and information on leadership and leadership development.
Dan points out that (ad agency) leaders can’t skimp on presentation skills as he raises the question, “Can you be a great leader and not be a great presenter?”
“For most leaders, at some point, they are going to have to give that department presentation, halftime pep talk, inspirational talk to the troops, or presentation to the big dogs. It’s those make-or-break moments on stage when leaders have the opportunity to influence the greatest number of people to change.
So if a leader gets stage fright, and doesn’t shine during these opportunities, or worse, avoids them altogether, than I’d say it’s going to be an up hill climb to ever become a truly great leader. You can’t just throw up your hands and say “it’s just not me”. Consider it a requirement for the job.“
Dan reminds us that presentation skills are “learnable” and provides the following 5 recommendations:
1. Get Help. If you know you are behind most of your peers, there here are books such as “Leading Out Loud”, and public courses that you can find in just about any major city or a personal coach could be a good option
2. Use deliberate practice. That is how the best athletes, performers, and leaders do it. They don’t rely on inborn talent. Never, ever, give a presentation without preparation and practice. Even the best don’t wing it – that’s why they’re so good.
3. Get Feedback. Practice by itself won’t work unless you get feedback.
4. Master the techniques. The best presenters have mastered these techniques:
They use stories to connect on an emotional level.
The use of media.
Audience engagement. We retain 10% of what we read, 20% of what we hear, 30% of what we see, 50% of what we see and hear, and 70% of what we discuss with others. Look for opportunities to engage your audience.
Questions. Always save time for them. Anticipate and prepare for the tough ones.
5. Learn from the best. There are learning opportunities daily if you look for them: movies, YouTube, Conferences, meetings, church and politics.
This is just a “Readers Digest” version of Dan’s article. I would encourage you to read it in its entirety and subscribe to his blog through your RSS Reader for some great tips on Leadership: “Can a Poor Presenter be a Great Leader?“
I’ve had opportunity to visit a lot of agency conference rooms over the past two years. I’ve seen the good, the bad and the ugly. I’m glad to pass on to you examples from some of the better ones.
cs2 Advertising, Memphis, TN, has a great set-up for online conference room presentations. Agency principal Brian Sullivan was gracious enough to provide me with the details that I used to set-up in my home office. It is an easy set-up and the components are not very expensive. You’ll probably have some of them already.
Here’s the components and pricing for my home office set-up. Most of these I found and purchased on Ebay:
Macbook laptop ($1000)
Wireless keyboard ($55)
Mighty Mouse ($21)
Insignia 42″ Flat Screen TV ($598)
Poll<Audio Sound-Bar ($398)
Apple IR Remote ($6)
Apple Mini-VGA to TV Adapter ($9)
10 Ft HDMI Cable ($5)
Linksys Wireless Router ($35)
Since I already had the TV, sound system, laptop, and router my cost totaled less than a $100 dollars for the rest of the equipment.
It’s important to make the best first impression, especially for ad agency new business presentations at your office. Here are a few suggestions:
Make sure your conference room is clutter free, a nice clean look without equipment wires showing.
Double check all of your audio/video equipment and complete a couple of run-throughs prior to the presentation time.
Have a back-up plan in case of equipment failure.
Make sure the room temperature is comfortable for your guests. If you constantly have heating/cooling problems in your conference room, fix it! This is The Most Important Room in your agency.
Chairs that are also comfortable for your guests. Comfort trumps design … “the mind can only absorb as much as the seat can stand.”
Feel free to share other examples of set-ups for conference room set-ups and meeting tips:
I’m excited. This is my 400th blog post and I also get to introduce a new tool social media tool that could be a great help to your agency to connect with prospective clients.
I was exploring some new tools that would provide some better ways to have personal conversations with followers of my blog. I found a great tool called Chatroll. I’ve been very impressed. Within several minutes I was able to create a FUEL LINES chat room, post it to my blog and promote it through Twitter. Within minutes of going live I was joined by @MikeMorawski, from Detroit who reads my blog. A good conversation.
Hopefully this new tool will allow me to connect with more readers on a regular basis. It should also be a great tool for your agency’s blog to allow you to communicate with your target audience. So lets explore its possibilities together.
I’ll be live from 12 noon to 1 pm (EST) today, Wednesday and hopefully the same day/time each week.
Google is offering a new resource for advertising agencies, it’s called AgencyLand. This is a resource platform to help agencies stay current on digital media, and plan, execute and manage advertising campaigns using Google solutions. It originally launched in March 2009 to a limited number of agencies. They are now offering this resource to agencies and third parties in the United States and Canada. To request an invitation, visit www.google.com/agencyland/.
The following video provides an overview of AgencyLand’s features.
You'll get prospective client: e-mails, direct dials, media spend, brand and agency information, custom research requests and streaming financial information.
Posted by Michael Gass 
Posted by Michael Gass 
Posted by Michael Gass 
Adam Whittaker is a well-known and highly-respected expert on business development for marketing service firms. He is the Chief Executive of Business development consultancy 
