What is important to advertising agencies this year?

    The advertising industry will see more change over the next five years than the previous fifty years.

    Seth Godin invited more than 70 experts from various disciplines to share their views of the future in a single page for an eBook that he wanted to share electronically. What Matters Now, will inspire you to make some changes in 2010, and to keep focused on what matters.

    “Now, more than ever, we need a different way of thinking, a useful way to focus and the energy to turn the game around. I hope a new ebook I’ve organized will get you started on that path. It took months, but I think you’ll find it worth the effort.” Seth Godin

    Please feel free to download a copy and share it with your colleagues.

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    Michael Gass

    Prior to starting my own consulting firm, I was a new business development executive for four advertising agencies, increasing agency’s new business, profitability and enhancing agency’s brand image. I specialize exclusively in helping advertising, marketing service firms and public relations agencies develop and execute smart new business initiatives.

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      Comments

      1. Gerard Prastudya says:
        February 8, 2010 at 12:34 pm

        Thanks for sharing this knowledge to us. As an advertising agency, its crucial to know we are we going. What we have to reach out in order to have a significant growth.

        Reply
      2. Michael Gass says:
        February 8, 2010 at 3:17 pm

        Thanks Gerard.

        Reply

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