Fueling Ad Agency New Business Through Social Media
BooneOakley, a small 20 person ad agency in Charlotte, NC, showcased its unusual chemistry on “The Pitch” before a nationally televised audience. They were competing against a New York agency, Conversation, to be selected to develop an ad campaign for the popchips company.
BooneOakley didn’t win the client, but evidently they won over the television audience.
A good number of agencies depend upon the pitch as the primary way they win new business and grow. Some national attention and industry buzz has been brought upon the pitch process due to AMC’s new show simply called, ‘The Pitch,’ where two opposing ad agencies compete against each other for work for a nationally recognized brand.… Continue reading
My friend, John Sharpe, has spent nearly forty years in the ad agency business and the last twenty in business development exclusively. He is a personal friend and mentor with an impressive resume. So when John tells me that he has just read one of the most influential business development books in his lifetime, he had my attention.… Continue reading
Small to mid-size agencies have common problems when it comes to new business:
A business development person without leads is like a fish out of water. Neither can survive very long. Yet …
Only 30% of B2B marketers know the names of decision makers in the companies they are targeting. The RAIN Group
It is imperative that you know who your prospects are or you are wasting time, energy and valuable agency resources. Here are a few things you should know:
Most agency business development directors have a marketing strategy and are becoming competent with an inbound lead generation strategy that has as its centerpiece – content marketing. Understanding search engines is an important part to content marketing and blogging. Therefore, it is important for business development directors to become familiar with how search engines work and keep up with what is going on.
I’m sure that you are well aware of the changing marketing landscape and the need to make fundamental changes to the traditional methods for business development.
I’ve often found that new business development people often lack experience. They also usually have responsibilities other than new business development.
If this is your situation, I’ve pulled together a list of brief steps to help you to get a jump-start for your new position.
1. Develop a SWOT analysis and conduct staff interviews.… Continue reading
Part of Steve Jobs’ 12 Rules of Success: Perform SWOT analysis. As soon as you join/start a company, make a list of strengths and weaknesses of yourself and your company on a piece of paper.
This strategic planning method, when used properly, can be a valuable tool for making decisions, setting strategy, and evaluating courses of action.… Continue reading
These are certainly unconventional times that we live in. A recent IBM study states that we will see more change in the next 5 years than in the previous fifty.
We are still in the midst of the greatest economic downturn since the Great Depression. The recession that began in 2008 still isn’t over and economists are forewarning the possibility that this could be a double-dip recession.… Continue reading
I'm Michael Gass, a new business consultant to advertising, digital, media and PR agencies. I help make new business EASY. Read more about me
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
My social media 'home-base' is Fuel Lines, which in 3 years time grew into an influential business development blog and has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me
