Last night Twitter unveiled Twitter 101, launching its own resource of Web pages and and downloadable slideshow that explains what Twitter is and case studies of companies that are successfully using it for business. If your agency is new to Twitter, this is an excellent resource to get started. Please know as well that Twitter can also be used for agency new business. It is the number one leading traffic generator for my blog and can do the same for your agency.
A Simple Twitter Formula for Ad Agency New Business
Twitter is the second leading traffic generator for FUEL LINES. One of the best helps I found when I first started using this tool came from Angela Maiers, educator, author, blogger who now leads Maier Educational Services.
Angela developed a simple Twitter Engagement Formula that provides purpose and direction for her participation. She calls it the 70-20-10 Formula
How to Spot Brands On the Brink of Agency Review
There are important shifts that signal a brand will soon be shopping for new agencies on a permanent or per project basis, and the key is to strike at the earliest sign of opportunity.
But how do you know when the iron’s hot?
Predicting these timelines is part art, part science.
You might not have time to monitor 17 variables, but let’s take a look at a few of the key triggers you should be weighting heavily when prioritizing your own new business outreach, plus real life examples with article briefings courtesy of Winmo.… Continue reading
Do this ONE Thing to Build Your Agency’s Brand
Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE
Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE!
This isn’t a new discovery for me. Since starting my new business consultancy, I’ve written my way into a thriving business. Creating helpful content has provided me with a consistent flow of inbound leads. In over eleven years, I’ve never had to make a single cold-call for new business. … Continue reading
Preparing, Practicing and Improving Your Next Presentation for Ad Agency New Business
Be prepared to capitalize on speaking engagements to win new business.
Having an opportunity to speak in front of a highly targeted, interested group of prospects is a very effective form of lead generation. Even if you are speaking for free, the opportunity often times outweighs a fee when it comes to the potential for new business and establishing you and your agency as thought leaders.
But, it amazes me how often these opportunities are wasted due to a lack of preparation and poor speaking skills.… Continue reading