For a small or midsize ad agencies client diversity isn’t a strength its a weakness.
Most ad agencies are target-less. Just ask, they wont be able to adequately define who is their target audience. They want to be everything to everybody. That is why they are viewed as generalist instead of specialist. A generalist is going to make less money, be confined primarily to business acquired because of location, personal chemistry and networks. They are forced to take on accounts they don’t want and do work they don’t want to do.… Continue reading
