Search Results for: blogging

John McDougall

Jami Oetting Hubspot speaker fuel lines new business conference

John will be speaking on Friday, October 9 at 10:00 AM.

Session Title and Description:

Improve new business leads with Authority Marketing: Leverage SEO and expert positioning!

Based on Google patents and documents, which explicitly state that Google prefers experts and authorities, this talk with show you how positioning your agency and team members as thought leaders is critical to digital marketing success.

One of the best tools for new business is leads from your website and blog but the days of easy SEO are over.… Continue reading

Workshop: A New Approach for New Business – San Diego

ad agency new business workshop San Diego

The Primary Battle for New Business Has Moved Online. 

This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development, The List and The Brand Establishment, will be held on Friday, May 1, 2015, in San Diego, California.

This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies.

New business has been a problem historically for agencies.… Continue reading

Filed Under: New Business Events Tagged With: , , , , , , , , ,

Ad Agency New Business Workshops

Fuel Lines Business Development

A New Approach for New Business

New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The battle for new business has now primarily moved online.

My epiphany regarding this shift in new business practices came from a CMO study conducted in 2007, 80% of decision makers said they found their vendors not the other way around.

Interruptive type tactics such as cold calling and email blasts are ineffective.… Continue reading

Filed Under: New Business Tips, Special Events Tagged With: , , , , , , , , ,

LinkedIn Publishing for Ad Agency New Business

LinkedIn for ad agency new business

LinkedIn has become an ideal platform to strengthen your professional identity by sharing your insights and expertise.

When I first started using LinkedIn, it was primarily a place to post your resume and get a job or research prospective clients. It has now become much more.

“LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled.

… Continue reading
Filed Under: Agency Blogs, Content Marketing Tagged With: , , , , ,

Workshop: A New Approach for New Business

ad agency new business workshop orlando

The battle for new business has primarily moved online.

This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and AAF Orlando, will be held on Friday, February 6, 2015, in Orlando, Florida.

This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed and implemented in over 200 advertising, digital, media and PR agencies in the U.S., Canada and the UK.… Continue reading

Filed Under: New Business Events Tagged With: , , , , , , , ,

The Role of Content for Ad Agency New Business

content marketing for ad agency new business

There is a higher degree of trust from prospects when they are reading content from credible, third-party experts.

The ability to easily access information from a variety of online sources has fundamentally changed the way prospects research advertising, digital, media and PR agencies and, ultimately, is how they choose their marketing partner(s).

Instead of chasing business, it’s now more important to be found. This makes content an integral part of your new business. program.

There are some important insights to be learned about the effectiveness of content marketing from a recent study commissioned by The Nielsen Company, The Role of Content In Consumer Decision Making.… Continue reading

Filed Under: Agency Blogs, Content Marketing, New Business Tips, Social Media Tagged With: , , , , , , , , , , , , ,

10 WordPress Plugins for Ad Agency New Business

WordPress Plugins for Ad Agencies

 Using WordPress plugins enhances your reader’s experience, allows for easy customization and maintenance of your blog. 

I began writing Fuel Lines back in 2007 on the blogging platform Blogger. It wasn’t long before I graduated from Blogger to WordPress. Wordpress is by far the most popular blogging platform on more than 60 million websites. It has become the largest, self-hosted, content management system in the world.

WordPress can do nearly anything that can be done within a website. … Continue reading

Filed Under: Agency Blogs, Digital Marketing, SEO Tagged With: , , , , , , , , , , , ,

Win Without Pitching Webinar: Write 30 Posts in 30 Days

Blair Enns Win Without Pitching

5 December 2013 | 12:00 pm Eastern Time

I’m conducting a Win Without Pitching Webinar for Blair Enns on how to develop a system to consistently create the kind of content that gains you a positioning of expertise that will generate new business opportunities.

I’ve known of Michael and his work in helping creative firms improve lead generation through social media for a few years now (I finally met him earlier this year) but recently I started to get reports from agency principals who had worked with him.

… Continue reading
Filed Under: News Tagged With: , , , , ,

Amazing Results From Effective Content Promotion

Trent Dyrsmid Brightideas

Guest post by Trent Dyrsmid.

Trent is the founder of BrightIdeas.co and the host of the popular BrightIdeas podcast, where he has interviewed over 100 successful entrepreneurs to get them to share the exact steps that they used to achieve their results. Trent is also the founder of Groove Digital Marketing Agency, a firm specializing in digital marketing and marketing automation, and co-owner of ConvertKit, a software that makes it easy to capture leads and create email campaigns.… Continue reading

Filed Under: Analytics and Metrics, Content Marketing, Inbound Marketing, New Business Trends, SEO, Social Media Tagged With: , , , , ,

The Barkley Agency Finds A Niche in Marketing to Millennials

Millennial Marketing Jeff Fromm

 

For agency’s, this is a great example on how to identify a niche and build a positioning of expertise.

Agencies are historically bad at new business.

  • Most do not have an identifiable target audience
  • Many do not have a written plan to market themselves
  • Inconsistent new business practices
  • No positioning beyond constantly stating that, “we have great creative, we’re stratetic and we’re fun to work with!”
  • Lead new business efforts by talking about themselves – credentials, capabilities and case studies instead of leading with benefits
  • Treated as vendors instead of experts
  • No appeal to prospects outside of their local market or region – Why would a client want a long distance relationship if an agency looks and sounds like everybody else?
… Continue reading
Filed Under: Agency Blogs, Agency Leadership, Agency Positioning Tagged With: , , , , , , , ,
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