Fueling Ad Agency New Business
For agency’s, this is a great example on how to identify a niche and build a positioning of expertise. Agencies are historically bad at new business. Most do not have an identifiable target audience Many do not have a written plan to market themselves Inconsistent new business practices No positioning beyond constantly stating that, “we […]
Guest post written by Jay Baer, marketing keynote speaker, best selling author, consultant and my friend. Jay and I started our consulting practices about the same time, at the beginning of the Great Recession. He has become a global leader in social media marketing. His blog, Convince&Convert, is ranked as the #1 content marketing blog in the […]
Blog post titles should be reflective of your audience. Overly creative titles don’t work well online. Most aren’t searchable and don’t make the right connection with the intended target when seen in a Twitter feed, LinkedIn, Facebook or Google Plus. Clever titles will not be read if they cannot be found. I recommend, when creating […]
Almost 70% of agencies surveyed believe that social media is great for new business and 81% believe it to be an efficient tool for networking. A survey was sent to advertising, digital, media and public relations executives to assess their attitudes toward social media, where they are finding success, what tools they use and where […]
A recent survey leads to 10 Best Practices for Ad Agency New Business. A mobile-friendly site can help your agency connect with customers and increase new business opportunities but a bad mobile experience can drive your prospects to your competition. Mobile users actively seek out and prefer to engage with mobile-friendly sites. It is now a critical […]
Hangouts allow you to video conference in real-time with up to 10 people in a virtual room which makes it a great tool for new business. The screen-capture above is a Google Plus Hangout with Brad Ball, former CMO McDonald’s/USA, President of Marketing for Warner Bros Entertainment and VP of Nascar Entertainment and Marketing. Brad is […]
Digital is not an idea that you merely ‘check off’ your list. Traditional agencies should know by now that digital training is critical to their new business success. “The market is now ready to take a big step to join, and in some cases even replace, traditional agencies in leading marketing strategy for top […]
Creating and maintaining agency new business is often harder than it should be because one key ingredient is often lacking. Positioning is the foundation of any agency’s new business program. It is also the area that many agencies have not addressed because of either procrastination or, more likely, their unwillingness to make the difficult business […]
The skill set for doing agency new business is changing so be prepared to adapt. “There are not a whole lot of people who have done this job in the past who know how to do it well now,” Avi Dan, a former new business executive at Euro RSCG, Berlin Cameron United and Saatchi who’s now president […]
Given that 83% of human learning occurs visually, Pinterest has great potential for ad agency new business. Pinterest, a pinboard-style social photo sharing website, continues to create a lot of buzz as one of the hottest social media platforms since Twitter. This unique social media service attracts more than 1.5 million visitors a day and already […]
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me