If you want to win pitches for new business I would encourage you to be a constant student of public speaking. This week my resource is a bit dated but can be just as helpful. I’d like to go back in time to the 1930’s, “Monroe’s motivated sequence,” is a technique for organizing persuasive speeches that is still in use today. It was developed by Alan H. Monroe at Purdue University.
7 Tips to Find Time for Ad Agency New Business
Your agency’s new business program must be sustainable at the times when your agency is at its busiest. Too often new business development is put on the back burner until existing business decreases and a downturn begins. That creates a roller coaster effect on your agency’s pipeline of prospects which impacts agency income and causes you to accept the wrong type of client, from the wrong pool of prospects who do not fit your agency’s strengths and core competencies.