Fueling Ad Agency New Business
There’s a lot you can learn from the large number of emails you receive daily. With the popularity of my blog, I receive a significant amount of email. I have to be able to quickly filter through all of the emailed invitations to advise, consult, review and speak as well as those that pitch products, […]
If your ad agency has or is considering writing a blog, deciding how to spread the word to acquire readers is important: If relevant corporate marketers aren’t reading it, the time you invest in writing may be in vain.
Common ways to promote your blog include:
The mix of social media and email marketing can greatly accelerate both your social media presence and in turn generate inbound leads for your agency’s new business. The rise in popularity of social media only enhances email newsletters. The two can work powerfully together to generate inbound leads for your agency’s new business pipeline as you share content and engage in conversations.
Email marketing is still an important tool to your ad agency new business program. The rise in popularity of social media only enhances email. The two can work powerfully together. Two excellent articles, Chris Crums, writer for WebPro News, “10 Reasons Social Media isn’t Replacing Email” and VerticalResponse CEO Janine Popick, “10 More Reasons Why Social Media Wont Replace Email.
83.2% of marketers in a survey by Datran Media list email as their most important advertising tactic of the year. Email marketing needs to be among the promotional tools for small and midsize advertising agencies new business programs. It has the potential to deliver the best ROI (time and money) of any of the tools […]
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me