Fueling Ad Agency New Business
The mix of social media and email marketing can greatly accelerate both your social media presence and in turn generate inbound leads for your agency’s new business. The rise in popularity of social media only enhances email newsletters. The two can work powerfully together to generate inbound leads for your agency’s new business pipeline as you share content and engage in conversations.
Infographics (information graphics) are visual representations of information, data, or knowledge. They are mostly image-based with little text. Infographics is a good way to illustrate social media to clients. This is a good example of infographics used in a video to reach prospective clients: She-conomy, A Guys Guide to Marketing to Women.
The Big Fuel agency is fueling new business opportunities through social media. A new 50 page report “Mom-entum”,by social media and branded content agency Big Fuel, is generating a lot of “momentum” and new business for this Manhattan based agency. This research positions this agency’s principals as being “thought leaders” to prospective client companies who should be marketing to moms.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me