Fueling Ad Agency New Business
Learn how to accelerate your agency’s positioning, inbound lead generation, network and referral business. Since 2007, I’ve conducted over 200 new business workshops for agencies in North and South America and Europe. No matter what country, I find there are some common problems when it comes to business development that makes it harder than it needs […]
For agency new business, you need to look at social media as a saviour not a nemesis; an asset rather than a liability; a time saver rather than a time killer. Having spent most of my advertising career in new business development I can tell you that social media marketing is the most efficient […]
Infographics (information graphics) are visual representations of information, data, or knowledge. They are mostly image-based with little text. Infographics is a good way to illustrate social media to clients. This is a good example of infographics used in a video to reach prospective clients: She-conomy, A Guys Guide to Marketing to Women.
Almost my entire advertising career has been in new business. When I waded into social media, it was from a new business perspective. How best to use to social media to generate new business.
I am a believer, an unapologetic social media enthusiast. Not only is social media having a tremendous impact upon the advertising industry, it greatly impacts ad agency new business. I view it as a positive impact. Almost a new business person’s dream.
I’m hearing from agencies that are obtaining new business by leading conversations with social media and being able to demonstrate their credibility within that arena.
Ad agency using YouTube as a way of creating appeal around their niche, which is marketing to women. This niche has provided the agency with discipline, focus and a clearer direction than ever before. It is a very strong point of differentiation.
It’s time for you to vote for your favorite agency blog for the month of March. 29 ad agency blogs have been submitted to FUEL LINES. The winner will be featured on FUEL LINES throughout the month of April. These are the 29 agency blogs submitted for the month of March.
“As a general rule ad agencies try to be all things to all clients for fear of losing potential business. We were no different. But narrowing our focus on a particular target audience gives us a much better focus for new business and has led to more opportunities than we could have imagined.”
Stephanie Holland, President/Creative Director Holland + Holland Advertising, author of the blog She-conomy, A Guys Guide to Marketing to Women
Vote for your favorite agency blog for the month of September: Boxing Clever Brand Tracks Fluid Studio Hill | Holiday Off Madison Ave Open House Park&Co RENDERINGS.COM She-conomy Submit Agency Blog for October For the latest agency new business updates subscribe to FUEL LINES by Email Michael Gass, agency new business consultant, primarily to […]
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me