Fueling Ad Agency New Business
For agency new business, you need to look at social media as a saviour not a nemesis; an asset rather than a liability; a time saver rather than a time killer. Having spent most of my advertising career in new business development I can tell you that social media marketing is the most efficient […]
New business targeting is about finding an agency’s sweet spot. Deciding on the most fruitful audience that match your agency’s core competencies and wastes the least amount of your agency’s energy and resources to win. The sweet spot is that part of the club, bat, tennis racket, etc. that wastes the least amount of energy […]
Agency Net’s blog, ANidea, edged out Weise Communication’s blog, The Side Note, as Fuel Lines’ blog of the month. 861 votes were casts with ANidea receiving 166 votes followed by The Side Note’s, 160 votes. AgencyNet is a 14 year old digital advertising and marketing agency based in Fort Lauderdale, FL along with an office is the SoHo district of New York City.
“Tradesmen Insights,” the SONNHALTER agency blog, was selected by FUEL LINES’ readers as the Ad Agency Blog of the Month for May. This is the first B-to-B agency blog to have ever been selected. The blog is authored by agency founder and CEO, John Sonnhalter. His agency was also selected as one of the top B-to-B agency’s for 2009, by B-to-B Magazine.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me