Fueling Ad Agency New Business
Video can become one of the most effective new business tools in your tool box. Video allows you to easily tell your agency’s story in a more compelling way than you are able to do through print. You also can use video to create a video blog or post, conduct training, share client testimonials or […]
Open the door for ad agency new business by leading discussions in social media. Park Howell, president of Park&Co, a full service agency that specializes in environmental marketing, came up with a great way to illustrate the need for their prospective clients to participate in social media.
The tips below are going to differ considerably from other recommendations in the blogosphere. But please be reminded that they are intended primarily for agency principals of small-to midsize ad agencies and given entirely from a new business perspective. Agency principals have to “get” social media. You can only “get” it by being a participant.
It’s time for you to vote for your favorite agency blog for the month of December. 14 ad agency blogs have been submitted to FUEL LINES. The winner will be featured on FUEL LINES throughout the month of January.
It’s time for you to vote for your favorite agency blog for the month of October. 10 ad agency blogs have been submitted to FUEL LINES. The winner will be featured on FUEL LINES throughout the month of December.
These are the 10 agency blogs submitted for the month of November.
It’s time for you to vote for your favorite agency blog for the month of October. 10 ad agency blogs have been submitted to FUEL LINES. The winner will be featured on FUEL LINES throughout the month of November.
Vote for your favorite agency blog for the month of September: Boxing Clever Brand Tracks Fluid Studio Hill | Holiday Off Madison Ave Open House Park&Co RENDERINGS.COM She-conomy Submit Agency Blog for October For the latest agency new business updates subscribe to FUEL LINES by Email Michael Gass, agency new business consultant, primarily to […]
Don’t forget to submit ad agency blogs that are doing it right. We’ll post the best of the best. Our readers can vote their selection and voting will commence next week. FUEL LINES will feature a winning blog every month. Blogs submitted thus far: Boxing Clever Brand Tracks Fluid Studio Hill | Holiday Off Madison […]
Phoenix, Arizona agency Park&Co recently asked their staff to produce their own short film (under 60 seconds) for a YouTube Film Festival. The films were premiered in a gala event (beer and fruit platter) on September 3 at the agency. Yesterday they posted all entries on their YouTube Channel. The person or production team that receives the […]
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me