Use Google Alerts for Ad Agency New Business

Google Alerts is a great ad agency new business tool for daily marketing leads. Here are a few ways you can use Google Alerts for your agency’s new business leads.

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Will Small and Midsize Ad Agencies Be Social Enough?

Not being social enough is a big problem for companies trying to use social media. That’s what Jeremiah Owyang and his team at Forrester Research discovered in a recent report. Forrester selected 16 companies across four industries and found only one company worthy of accolades, BMW. What makes BMW a social marketing winner? In part, […]

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Using Social Media for Advertising Agencies Lead Generation

Your ad agency’s new business program needs to pay attention to social media. Like it or not, Web 2.0 is now mainstream and needs to find its way into your agency’s self promotional mix.

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Fuel for Thought

According to a research report by BPM Forum, over 80% of generated leads are never followed up on, are dropped, or are mishandled. Ad agencies often are busy and have a tendency to neglect time sensitive leads that they already have in-house, just waiting for follow-up. It’s also been my experience that with proactively generated […]

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