A new business director for an ad agency is a unique breed of person. Engaged in the kind of activities that most agency principals, creatives and even account service execs hate, selling the agency. This lack of internal expertise and passion has fueled a growing trend of outsourcing new business development, particularly among smaller to midsize ad agencies.
The Biggest Trend in Agency Business Development
Filed Under: New Business Trends Tagged With: agency business development, agency new business, agency new business consultant, catapult new business, dailyvista, List Partners, Michael Gass, new business development firms, outsourcing agency new business, Quennell, reardon smith whittaker, Small to mid-size ad agencies