Read the ABOUT page of any agency’s website or read through some of their promotional material or listen to their capabilities presentation and you are likely to read and hear the same descriptions over and over again. Nothing new, certainly nothing differentiating, even if they say, “but it’s really true about our agency. We really […]
The Biggest Trend in Agency Business Development
A new business director for an ad agency is a unique breed of person. Engaged in the kind of activities that most agency principals, creatives and even account service execs hate, selling the agency. This lack of internal expertise and passion has fueled a growing trend of outsourcing new business development, particularly among smaller to midsize ad agencies.
New Business Resolutions for Small Agency CEOs
It’s traditional on New Year’s Eve to announce your New Year’s resolutions, those things that you’re going to do better or more of during the new year. Below are a few suggested new business resolutions that will make 2008 a brighter year for your agency:
