Fueling Ad Agency New Business
ManageFlitter provides you with a set of easy to use tools to help you build a prospective client audience for agency new business. This is a web-based application that I use and recommend. It assists Twitter users with their account management and helps to grow their followers. People who want to use Twitter for new business have […]
A helpful resource for any agency owner or employees involved in agency new business. RSW/US and Mirren Business Development co-sponsored a study of tools for new business. They surveyed over 300 agency principals and senior executives to better understand what tools agencies are using and which are the most effective. “New Business Tools: The Definitive Guide,” […]
Within weeks of celebrating my first year of having my own blog I totally agree with marketing guru, Tom Peters. Blogging has changed my life and has become the best marketing tool I have ever used. That being said, here are my top 25 reasons why ad agencies should consider blogging.
There are just over 12,000 advertising agencies in America. The vast majority look and sound just alike. Any wonder that most clients have a hard time distinguishing one agency from another. There is nothing unique about them at all.
Finding a brilliant positioning is one of the most important and rewarding experiences an agency can undertake.
Advertising is in a chaotic state. The economic crisis has made the advertising industry even more uncertain. The large advertising agencies are having to work more creatively for a lot less money. This is an exciting time for small-to mid-size agencies. Anyone can now play in this game. Nimble, aggressive minor leaguers, with home field advantage, can even play for major league clients feeding creative ideas into new technologies.
The sweet spot is that part of the club, bat, tennis racket, etc. that wastes the least amount of energy when it collides with the ball.
New business targeting is about finding an agency’s sweet spot. Deciding on the most fruitful audience that match your agency’s core competencies and wastes the least amount of your agency’s energy and resources to win.
The foundation of an ad agency’s new business process is figuring out their unique point of difference. Agencies should do for themselves what they do for their clients: define what their brand stands for. “Full service” or “integrated” does not represent a new business strategy. Thousands of agencies describe themselves using these terms. Trying appealing […]
Just because you have an agency eNewsletter opt-in form on your website doesn’t mean people are going to automatically sign-up. You might need to incentivize your online audience to subscribe. RedPepper, a fast growing ad agency in Nashville, offers an opportunity to win an iPod for those who subscribe to their Enewsletter The Seed.
With the rise of ecommerce and online marketing, article marketing has developed into a great new business tool for ad agencies. Short articles that relate and are of benefit to your target audience, position you as an expert. Once written you make these articles available for distribution and publication. There are a number of sources for online distribution. Well written content has potential of gaining you and your agency credibility with your target audience.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me