Small to midsize agencies can create a position for new business through content marketing and social media. Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising,Birmingham, Alabama. Working in an industry that is dominated by men. She is one of only 3% of the female creative directors in the country. That’s […]
Ad Agencies: 7 tips that will prep social media success for new business
“It’s not the will to succeed, but the will to prepare to succeed that makes the difference.” Coach Paul “Bear” Bryant It wasn’t until 2010 that most small to mid-size ad agencies gave up fighting against the social media tide and decided to dive in. When most agencies finally jumped into social media, they had […]
Can BIG League Ad Agencies Survive in a Minor League Media World?
Advertising is in a chaotic state. The economic crisis has made the advertising industry even more uncertain. The large advertising agencies are having to work more creatively for a lot less money. This is an exciting time for small-to mid-size agencies. Anyone can now play in this game. Nimble, aggressive minor leaguers, with home field advantage, can even play for major league clients feeding creative ideas into new technologies.
