Fueling Ad Agency New Business
I have a great new business idea for you. Why don’t you write your own book? Think about the benefits. How a book would positively position you and your agency in the minds of your target audience as being an expert in your field. Not to mention the speaking and additional writing opportunities that also puts you in front of prospective clients.
Blogs, email, if they are not relevant and delivering consistent value to those reading them, then what’s the point? Please take the poll and let me know how I can better help you with your agency’s new business and social media. Multiple answers are allowed. You can also list specific requests using the “other” answer […]
Your blog can be one of the most important agency new business tools you will find. It is becoming the gateway portal for an ad agency’s prospective clients. Your website is becoming more like an agency brochure or portfolio and there is nothing wrong with that.
Today’s post is guest post written by Stephanie Holland. Stephanie one of only 3% of female creative directors in the country. That minority status is becoming a strong point of differentiation for her agency, Holland + Holland, located in Birmingham, Alabama. Especially since 85% of all brands purchases are made by women. It gives her a unique selling proposition and strength as her agency competes with the “big boys.”
Your agency’s blog is one of the most important new business tools in your arsenal. It can quickly become the “gateway” to your agency and even your agency’s website. A trend is developing where the Ad agency website is becoming more like the agency brochure or portfolio. This isn’t a bad thing.
Raise awareness for your agency and keep top of mind with prospective clients by using direct mail. Most agencies fail at their own direct mail efforts because they give up after only a couple of mailings when they have little or no results. Direct mail isn’t dead. But its not very effective unless it is used consistently.
Bar none, Basecamp is the single most useful Web application that I have ever used to assist in developing and maintaining a consistent ad agency new business program. Even though it wasn’t specifically designed for new business, it has quickly become the best new business program management system that I have ever come across.
It’s traditional on New Year’s Eve to announce your New Year’s resolutions, those things that you’re going to do better or more of during the new year. Below are a few suggested new business resolutions that will make 2008 a brighter year for your agency:
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me