Read the ABOUT page of any agency’s website or read through some of their promotional material or listen to their capabilities presentation and you are likely to read and hear the same descriptions over and over again. Nothing new, certainly nothing differentiating, even if they say, “but it’s really true about our agency. We really […]
Win New Business by Finding Your Ad Agency’s Sweet Spot
The sweet spot is that part of the club, bat, tennis racket, etc. that wastes the least amount of energy when it collides with the ball.
New business targeting is about finding an agency’s sweet spot. Deciding on the most fruitful audience that match your agency’s core competencies and wastes the least amount of your agency’s energy and resources to win.
