The sample came from a database of 4,955 U.S. full-service advertising agencies ranging in staff size from 5 to 80 full-time employees. An online link to the survey was also made available.
2008 Small/Midsize Ad Agency New Business Survey
Michael Gass Consulting, launches today a survey of over 4,000 small to midsize advertising agencies regarding the current state and trend of their new business efforts. The results will provide an objective view from the trenches during this troubling economy.
