Fueling Ad Agency New Business
Hangouts allow you to video conference in real-time with up to 10 people in a virtual room which makes it a great tool for new business. The screen-capture above is a Google Plus Hangout with Brad Ball, former CMO McDonald’s/USA, President of Marketing for Warner Bros Entertainment and VP of Nascar Entertainment and Marketing. Brad is […]
A powerful story is your secret to connecting with prospective clients. Developing the ability to craft compelling stories is an important skill set for agency new business. Stories engage attention and inspire action. I have witnessed my fair share of agency presentations. Most provide thorough content based upon good research, but what is often lacking is […]
The Biggest and Best Uses of SlideShare for Ad Agency New Business. Here’s a brief synopsis if you are unfamiliar with SlideShare. Launched in October of 2006, it is a slide hosting service, often called the “YouTube of presentations”. SlideShare claims to be the world’s largest professional content sharing community. Ranked as one of the top […]
Steve Jobs is a master presenter and he provides some important lessons that are helpful to any ad agency pitch opportunity. Carmine Gallo’s book, The Presentation Secrets of Steve Jobs is a must read. There’s much to learn from Jobs presentation tactics and style since delivering. Applying his simple formula can greatly improve any agency’s pitch and […]
Clarity, brevity and connectivity are key for winning presentations. During my advertising career I’ve been part of and a witness to hundreds of agency presentations using PowerPoint or Keynote. I’ve seen many new business opportunities wasted because agencies couldn’t get their point across, tried to include too much within their allotted time or had absolutely no […]
The former Chrysler CEO’s speechwriting team provides some great tips for how agency executives can inspire their staffs, clients and prospective clients by the spoken word.
Every agency presentation must be focused on capturing your audience’s attention and keeping it. It is the presentation rule that matters most. I wonder how much new business opportunities were squandered because of boring ad agency presentations. Nothing but recycled insights, predictable services and the same agency speak with an audience bored out of their minds.
If you want to win pitches for new business I would encourage you to be a constant student of public speaking. This week my resource is a bit dated but can be just as helpful. I’d like to go back in time to the 1930’s, “Monroe’s motivated sequence,” is a technique for organizing persuasive speeches that is still in use today. It was developed by Alan H. Monroe at Purdue University.
Small to midsize ad agencies, Steve Jobs has something to teach you about pitching for new business. Every new business pitch should do three things: inform, educate and entertain. BusinessWeek.com columnist Carmine Gallo reveals the techniques that have turned Apple CEO, Steve Jobs, into one of the world’s corporate presenters. Here are his 10 Ways to Sell Your Ideas the Steve Jobs Way:
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me