Park Howell, president of Park&Co, a full service agency that specializes in environmental marketing, provides a successful promotional campaign example for how he built awareness for his agency … by promoting its competition.
Advertising Works: Ad Agency Advertises for New Business
Todd Knutson, CEO of The List, recently highlighted an agency that actually practiced what it preached, An Ad Agency that was advertising its services, even offering a discount during the recession. It worked!
Social Media Marketing Map Used For Ad Agency’s New Business
Overdrive Interactive has created a Social Media Marketing Map as a way to promote their agency as well as educate marketers on the power of social media. The agency is offering the map as a free download. The map becomes viral by encouraging site visitors to download and share it with their friends, colleagues and clients.
