Fueling Ad Agency New Business
Your blog can be one of the most important agency new business tools you will find. It is becoming the gateway portal for an ad agency’s prospective clients. Your website is becoming more like an agency brochure or portfolio and there is nothing wrong with that.
Today’s post is guest post written by Stephanie Holland. Stephanie one of only 3% of female creative directors in the country. That minority status is becoming a strong point of differentiation for her agency, Holland + Holland, located in Birmingham, Alabama. Especially since 85% of all brands purchases are made by women. It gives her a unique selling proposition and strength as her agency competes with the “big boys.”
Your agency’s blog is one of the most important new business tools in your arsenal. It can quickly become the “gateway” to your agency and even your agency’s website. A trend is developing where the Ad agency website is becoming more like the agency brochure or portfolio. This isn’t a bad thing.
Raise awareness for your agency and keep top of mind with prospective clients by using direct mail. Most agencies fail at their own direct mail efforts because they give up after only a couple of mailings when they have little or no results. Direct mail isn’t dead. But its not very effective unless it is used consistently.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me