A McGraw-Hill Research study from 1980 to 1985 found that those businesses which chose to maintain or raise their level of advertising expenditures during the 1981 and 1982 recession had significantly higher sales after the economy recovered. Specifically, companies that advertised aggressively during the recession had sales 256% higher than those that did not continue to advertise.
Welcome to my blog, FUEL LINES: 
The best business development tips, tactics, practices and trends to help ad agencies, PR firms and digital shops create a more clearly defined focus and differentiating business strategy.
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Click here to listen to my experience using social media from an ad agency new business perspective, BlogTalkRadio interview conducted by Trey Pennington
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.
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[...] true after all. It’s not anecdotal, it’s not just a hunch or a gut feeling, it’s backed up by research. Advertising during a recession will increase your sales both during the bad times and–more [...]