Building an engaged online community should now be a core responsibility of business development. Inspiration for this article came from Duct Tape Marketing’s founder, John Jantsch, from his recent podcast interview with Jeffrey K. Rohrs, Vice President of Marketing Insights for ExactTarget, Jeffrey is also the author of AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers. […]
10 Tips to Supercharge Your Energy for Ad Agency New Business
Agency new business does not come from burning ourselves out, grinding ourselves down or using ourselves up. Last year I felt lethargic. I went to my doctor for a checkup. Beyond being overweight and overworked there was nothing physically wrong with me. What I needed was a change of direction. I did a thorough self […]
Be Sure to Backup and Protect Your Agency’s Content Marketing Investment
Don’t wait for a catastrophic loss of data to start properly backing-up and protecting your content marketing investment. I’ve been writing for my agency new business blog for 5 years now. It is my passion and livelihood. But it took an event of lost data to make me as passionate about securing my investment. I […]
How to Spot Brands On the Brink of Agency Review
There are important shifts that signal a brand will soon be shopping for new agencies on a permanent or per project basis, and the key is to strike at the earliest sign of opportunity.
But how do you know when the iron’s hot?
Predicting these timelines is part art, part science.
You might not have time to monitor 17 variables, but let’s take a look at a few of the key triggers you should be weighting heavily when prioritizing your own new business outreach, plus real life examples with article briefings courtesy of Winmo.… Continue reading
Do this ONE Thing to Build Your Agency’s Brand
Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE
Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE!
This isn’t a new discovery for me. Since starting my new business consultancy, I’ve written my way into a thriving business. Creating helpful content has provided me with a consistent flow of inbound leads. In over eleven years, I’ve never had to make a single cold-call for new business. … Continue reading
Preparing, Practicing and Improving Your Next Presentation for Ad Agency New Business
Be prepared to capitalize on speaking engagements to win new business.
Having an opportunity to speak in front of a highly targeted, interested group of prospects is a very effective form of lead generation. Even if you are speaking for free, the opportunity often times outweighs a fee when it comes to the potential for new business and establishing you and your agency as thought leaders.
But, it amazes me how often these opportunities are wasted due to a lack of preparation and poor speaking skills.… Continue reading