Fueling Ad Agency New Business
Content marketing is the wave of the future for ad agency new business, but to have success you will need to make advance preparations to consistently deliver quality content. I’ve recently written my 650th blog post article. I have a sense of jubilation mainly because I had been battling one of the most serious […]
Keeping up with mobile technology and how it impacts consumer behavior is important because it inevitably effects how ad agencies will be reaching prospects in the near future. “Most marketers are still struggling to figure out how to truly capitalize on the opportunities represented by long-form video and — more recently — social content. Now, […]
Turning social media into social media marketing for ad agency new business. No Bullshit Social Media is a new book that I highly recommend for ad agencies. It is hype-free advice on how to use social media marketing for business and contains a wealth of statistics, illustrations and case studies. The books insights will […]
TweetAdder is one of the most important tools you can use to build a targeted following on Twitter. There are hundreds of 3rd party tools for Twitter, but one stands out above the rest as the most productive for using Twitter for new business. You don’t want followers just to have followers. Inbound lead generation […]
“It’s not the will to succeed, but the will to prepare to succeed that makes the difference.” Coach Paul “Bear” Bryant It wasn’t until 2010 that most small to mid-size ad agencies gave up fighting against the social media tide and decided to dive in. When most agencies finally jumped into social media, they had […]
This guest post is written by Bret Giles, president of agencyside, which offers training and consulting to sell and implement digital marketing services. It’s all exclusively designed for small to mid-size advertising, marketing and PR agencies. My backyard is afoul with these pesky rodents intent on ruining what I’ve spent so much energy planting. They just won’t […]
Content creation is an important part of social media success for ad agency new business, but it is also difficult to maintain without a little help. I’m going on my 5th year of creating content for my blog. I’ve found that my reading always seems to help fuel my writing and inspire ideas. So […]
Agency new business directors have one of the most important, as well as toughest, jobs in advertising – selling the agency. Why is agency new business so tough? Primarily because agencies are notorious for their inability to sell themselves. Agencies desperately need an expert/specialist in the mechanics of new client acquisition, someone who has the sole […]
Research shows that the more you multitask, the worse you are at it and that can be bad for ad agency new business. In some situations multitasking is deadly. I recently read of a well-known plastic surgeon who was killed when he accidentally drove his car over a cliff while sending a Twitter message about his […]
It is absolutely essential that agencies have a plan for their new business development initiatives. I recently spoke to a group of ad agency owners. I was amazed to learn that none of them had a written new business plan. That’s inconceivable to me. If you have no plan you can’t measure what you’re doing, […]
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me