Any small and midsize ad agency can use simple, inexpensive online videos for promotion. Videos build relationships and can be very persuasive. You can create individual videos that stand alone to post on your agency’s Website or blog.
Promote Your Ad Agency Through the Recession
Let me preface this post by saying that small to midsize agencies have a once in a lifetime opportunity to grow their agency during turbulent financial times. Now is the time to step up your advertising agency’s new business efforts.
10 additional questions to ask before hiring your agency’s new business director
Having a working knowledge of digital isn’t even an option for an agency new business director – it’s mandatory. So before hiring an agency new business director, think about asking these 10 questions.
Using Social Media for Advertising Agencies Lead Generation
Your ad agency’s new business program needs to pay attention to social media. Like it or not, Web 2.0 is now mainstream and needs to find its way into your agency’s self promotional mix.
Fuel for Thought
According to a research report by BPM Forum, over 80% of generated leads are never followed up on, are dropped, or are mishandled. Ad agencies often are busy and have a tendency to neglect time sensitive leads that they already have in-house, just waiting for follow-up. It’s also been my experience that with proactively generated […]
Top Ten Reasons Your Ad Agency Should Blog
Ultimately, a blog can be an ad agency’s most highly effective, powerful and low-cost new business marketing tool.
Ad Agencies on Target by Blogging for New Business
Small and midsize ad agencies can use a blog to build a position with a particular target audience. A good example is the She-conomy blog, positioning a small ad agency as an expert marketing to women.
More Women Pursue New Business for Ad Agencies
Women are now filling one of the more critical roles in agency management, the pursuit of new business. This position in the past had been held mostly by men. Some sources say that upwards to 75% of agency new business directors they talk to are women. The trend is significant, these people say, because the new business position may be a possible path to agency leadership, which has been nearly closed to women.
Social Media “Ad Agencies Don’t Get It”
More clients are making social media a top priority. But according to a recent survey, conducted by TNS Media Intelligence/Cymphony, “traditional ad agencies just don’t get it.” The research found that the typical agency is poorly structured to help navigate the social landscape. The report goes on to say that agencies have very little practical […]
