Fueling Ad Agency New Business
Creating a community of followers through Twitter and a regularly updated stream of content on a blog builds engagement, boosts the agency’s presence on Google and ultimately bring in more prospective clients. nbound online marketing platform HubSpot’s The State of Inbound Marketing report that inbound marketing can double average monthly leads for small and medium-sized businesses. It can also generate leads for less money inbound marketing bring leads for less money.
Twitter is one of the social media tools that can be used in your agency’s overall strategy to generate traffic and new business leads. It is the leading traffic generator to my Fuel Lines’ blog. Here are ten mistakes agencies should avoid if they want to generate new business through Twitter:
Twitter is being talked about everywhere. People are drawn to it because of the buzz of its popularity but the majority of people don’t understand its potential. That includes most ad agencies. My primary objective for using Twitter was to increase traffic to my blog. Twitter is now the leading traffic generator for FUEL LINES.
There are hundreds of tools that have been developed to enhance Twitter’s usefulness for marketing. The tool that is most helpful to me and the one I use most often for ad agency new business is called Tweetlater.
Mullen, and Radian6, a leader in social media measurement, created BrandBowl2010, a Twitter/Super Bowl experience that combined tweeting, ad reviews and a host of metrics to let viewers generate and view real time ratings of the TV commercials that ran on the big game.
Twitter is the leading traffic generator to Fuel Lines. It considerably beats SEO, email and bookmarking directing some 27,000 page views to my blog last month alone. Traffic is what will help build your agency’s inbound lead generation. So Twitter is a powerful tool for ad agency new business.
Twitter is evolving. Maximize its potential around your agency’s new business objectives. Be a maverick. Don’t just follow the herd. Guy Kawasaki, an early adopter and leader in social media, recently made this said, “Three years ago Twitter was a nice little pond that people shared with their close friends … The whole point back then was establishing warm-and-fuzzy relationships with people you cared about by answering the question, “What are you doing?”
On Monday, October 12th, 2009, Twitter communicated that recurring tweets are in violation of their Terms of Service. Twitter’s rationale centered around the potential for recurring tweets to result in duplicate tweets.
Twitter has long outgrown the original intent of its early adopters, establishing relationships with people by answering the question, “What are you doing?” My Twitter participation from the very beginning has been from a new business perspective. How to use this new communication’s tool for ad agency new business. The way that I used it has been different than most. At times I receive some criticism from some early adopters of Twitter that I’m not using it correctly.
As your agency participates in the Twittersphere … it is helpful to understand how Twitter is being used. I’ve shared before that Twitter is the leading traffic generator to my blog. I currently receive more visitors to Fuel Lines through Twitter than through SEO or my email newsletter. Part of the reason for this is the growth of Twitter, it more than doubled in one month (Feb. 09). I also have over 15,000+ following my @michaelgass and @fuellines accounts.
It’s important for agencies to stay on top of social media marketing trends as we continue to watch the evolution of components to this new media channel. Agencies and clients continue experimenting with social media platforms such as Twitter. I thought this new study by Burson-Marsteller and Proof Digital Media would be of interest.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me