Fueling Ad Agency New Business
Finding your agency’s best prospective client online audience is not yet an exact science. But for now you can be in the right ballpark. The same is true regarding Twitter. There are plenty of search applications out there but all have their limitations. The following five sites have been the most helpful to me in locating prospective client “tweeps” to follow.
Ad agency CEO’s need to be social and participate in the social sphere using Twitter.
Twitter continues to have incredible growth but it may surprise you where the growth is coming from. Alexei Oreskovic shared these great nuggets of information regarding Twitter in a recent post for Reuter’s MediaFile blog.
Edward Boches writes an excellent article on what Twitter has done for him as Chief Creative Officer for the Mullen agency.
With all the excitement and popularity of Twitter, agencies need to remember that Facebook is the largest social network in the world with some 200 million subscribers. It’s hard to believe that Facebook started by college students in 2004. It will continue to have amazing growth and dominance for the foreseeable future and can be an important component to your agency’s new business.
Twitter is not only a great tool to generate traffic to your ad agency’s website and for networking, it can seriously make you a better writer and communicator.
Without some established habits the internet can become a black hole where you waste a ton of time and accomplish little. I have client responsibilities plus things that must be done for my own company so I try to have a strategic, disciplined approach for the start of my day that works well for me.
I’m often asked to describe my typical morning using social media tools for new business.
An Ad Agency Chief Creative Officer That Gets Social Media. I was recently introduced to Edward Boches through Twitter. He sent me a nice complimentary direct message which mentioned that he was at the Mullen agency. I had gone up against Mullen on a number of occasions in new business pitches so I thought I would check out his Twitter profile. I was impressed to learned that Edward is the Chief Creative Officer for Mullen (There aren’t a lot of creative directors that I’m aware of involved with social media).
This simple statement speaks volumes to the ad industry. “If you cannot measure it, you cannot improve it,” Lord Kelvin.
I’m sitting in front of the flat screen with my laptop halfway watching the new television program “Lie to Me” when I noticed that I’ve formed some habits, Twitter habits. No matter if I’m working or at leisure I’m drawn to Twitter. Is time spent on Twitter worth it?
These are my personal opinions, observations and tips that have been honed and refined over this past year. They are part of my overall philosophy of incorporating social media into your agency’s new business program.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me