Think Multiscreen for Ad Agency New Business

Photo Credit: mbiebusch

Keeping up with mobile technology and how it impacts consumer behavior is important because it inevitably effects how ad agencies will be reaching prospects in the near future. 

“Most marketers are still struggling to figure out how to truly capitalize on the opportunities represented by long-form video and — more recently — social content. Now, a new imperative is clear, especially for those spending heavily on TV. Content and experiences that move seamlessly from one screen to another are an absolute must.”  Jeremy Lockhorn, VP Emerging Media, Razorfish

Consumers’ use of emerging media driven by new technologies is moving at such a lightning pace that it’s difficult for agencies and the brands they represent to keep up.… Continue reading

A 7 Step Guide to Successful Infographic Production for Ad Agency New Business

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An infographic can be a great way for small to midsize ad agencies to communicate their unique position in the marketplace. 

Infographics is derived from two words: ‘information’ and ‘graphics’, and stands for the graphical representation of data and information.

Why infographics for ad agency new business?

  • Visually create a positioning for your agency - “A picture is worth a thousand words.”
  • Gain a positioning of expertise within a particular industry or discipline.
  • If you include an  “embed code” for your infographic, it can help your agency’s website or blog site gain rankings for a particular niche.

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Small to mid-size ad agencies need to protect their own backyard

Bret

This guest post is written by Bret Giles, president of agencyside, which offers training and consulting to sell and implement digital marketing services. It’s all exclusively designed for small to mid-size advertising, marketing and PR agencies. One of the premier agency side events is BOLO 2011, October, 9-11, Scottsdale, AZ. A discount for Fuel Line readers is available by using the code MGass. I hope you’ll plan to join me there.

My backyard is afoul with these pesky rodents intent on ruining what I’ve spent so much energy planting.  They just won’t go away; in fact, I fear they grow in number while their teeth become sharper and their devastation more obvious.  They are invading my space and I’ve done little to prevent it.

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The Challenges of Jumping from a Creative Shop to a Digital One

Photo Credit charlesdyer

What are you doing to prepare your agency for the digital revolution?

Digital training is critical for the traditional small-to midsize advertising agencies. The strategic partnerships with digital shops have all gone by the wayside, mainly because digital agencies don’t need them any longer.

To quote Aaron Reitkopf, North American CEO of digital agency Profero, “There’s never been a better time to be in advertising, and there’s never been a worse time.” 

Advertising agencies aren’t changing of their own accord, they are being changed.… Continue reading

7 Tips for Emailing Busy Prospects for Ad Agency New Business

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E-mail is still relevant as a tool for ad agency new business but use it wisely because prospects are extremely busy just like you. 

With the popularity of my blog, I receive a large number of emails daily. I’ve learned to better filter all of the invitations to review, speak, advise and consult as well as the emails that pitch products, services and other opportunities. It isn’t unusual to receive well over a hundred of these type of emails daily.… Continue reading

Ad Agency Websites: An Important Tool for New Business

Archer Malmo

Research shows websites influence 97% of clients’ purchasing decisions.

Your agency’s website is your online brochure, the place to present credentials, capabilities and most importantly your agency’s creative work.  Not only is it the place prospects and clients go to learn more about your agency and its services, but it has a huge impact on their ultimate purchase decision.

For professional services firms, “74% of buyers report the service provider’s website holds at least “some influence” over their ultimate decision to buy services from the provider.” – Raintoday.com

An agency’s website provides the opportunity for your prospective clients to look under-the-hood, kick the tires and check out the upholstery on their own timetable.… Continue reading

7 Key Digital Trends for 2011 for Ad Agency New Business

What are you doing to prepare your agency for the digital revolution?

Rising to meet the escalating demands for digital, a lot of agencies are now requiring that almost all of their employees develop digital skills. According to a recent Wall Street Journal article,  the bigger agencies are spending roughly $750,000 to $1.5 million on digital training programs this year.

Founded in 1996, eMarketer, with its articles, charts and analysis, provides a whole library of resources for ad agencies wanting to keep up with the latest trends and best practices.

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28 Stimulating Digital and Social Media Marketing Quotes

Martin Luther King Jr.

Write something memorable, that stands out and provides inspiration to others.

I’m reading constantly and often find and keep the most memorable quotes from my daily reading. Here’s a collection that I thought would be of interest as they relate specifically to digital and social media marketing. I hope you find inspiration, a spark for your creativity and to take the time to write something memorable.

Here are my favorite digital and social media marketing quotes:

  1. “There’s never been a better time to be in advertising, and there’s never been a worse time.” – Aaron Reitkopf, North American CEO of digital agency Profero
  2. “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” –  Pierre Omidyar, founder, eBay
  3. “The Internet has been the most fundamental change during my lifetime and for hundreds of years.” – Rupert Murdoch, media mogul
  4. “Online advertising doesn’t have to be a “wild west.” – Benjamin Edelman, Harvard Business School
  5. “Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge.” -  Jimmy Wales, founder, Wikipedia
  6. “Social media is a savior not a nemesis, an asset not a liability, a time saver not a time killer for ad agency new business” – Michael Gass, new business consultant for advertising agencies
  7. “In the 21st century, the database is the marketplace.” - Stan Rapp, MRM Partners Worldwide
  8. “Content Doesn’t Win.

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Big Ad Agencies Now Requiring the Development of Digital Skills

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Small to mid-size ad agency owners and executives need to be better equipped with digital technology. It will not only impact agency business but also new business development.

I having a discussion with the creative director of a small agency who is in his early 50′s. He was expressing his frustration with changing digital technology and its impact upon his agency and the advertising industry.

He said,  ”I have no problem creating a print ad but I don’t know where to even start to create an ad for something like the iPad.”

I asked him if he was ready to retire.

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6 Reasons Why You Should Replace Your Paper Business Cards for Ad Agency New Business

michael gass

The traditional method of networking with business cards is one of the most cost-effective means of marketing your agency but the online version provides greater opportunities for new business.

Online business cards allows an easier and more efficient way to share, receive, organize and even track your cards than their printed counterpart.  Online business card services are now providing programs that mimics the action of handing out a paper business card as close as possible. All that is needed to share your card is an email address.… Continue reading