A Great Ad Agency New Business Tool to Optimize Twitter

March 10, 2010 by

Twitter is being talked about everywhere. People are drawn to it because of the buzz of its popularity but the majority of people don’t understand its potential. That includes most ad agencies. My primary objective for using Twitter was to increase traffic to my blog. Twitter is now the leading traffic generator for FUEL LINES.

There are hundreds of tools that have been developed to enhance Twitter’s usefulness for marketing. The tool that is most helpful to me and the one I use most often for ad agency new business is called Tweetlater.

Filed Under: New Business Tools, Social Media, Twitter Tagged With: , , , , ,

Ad Agencies in “The Great Race” for New Business

January 4, 2010 by

The whole advertising industry is in a flux. Forrester’s Research has referred to it as “the great race” as traditional agencies scramble to add digital capabilities and digital shops seek capabilities beyond being Web site and banner ad specialists.

Filed Under: New Business Tools, New Business Trends, Research Tagged With: , , , , ,

10 iPhone Apps for Ad Agency New Business

December 10, 2009 by

For your social media efforts to be effective for inbound lead generation, its important for you to stay connected. I’ve assembled a list of some handy iPhone apps that allow me to be as efficient as possible when traveling and make the most of my time while out of the office.

Filed Under: New Business Tools, Social Media, Time Management Tagged With: , ,

2010: The future of magazines and ad agency promotion

December 3, 2009 by

Online resources such as Mashable help you stay ahead of the upcoming communications trends that will impact your clients as well a agency new business. An excellent read and video was posted by Mashable writer, Stan Schroeder, on the possibilities of Apple’s Tablet on the future of magazines.

Filed Under: Agency Promotion, New Business Tools, New Business Trends Tagged With: , , , , ,

Study: When it comes to advertising experience matters

December 2, 2009 by

Razorfish “Digital Brand Experience Survey” shows that even though consumers are more empowered than ever before, they still desire a relationship with a brand, and a brand has a major say in that relationship. It’s just that brands need to shift their thinking from one-way advertising to two-way consumer experiences if they want to take advantage of the attributes of the digital world.

Filed Under: New Business Tips, New Business Tools, New Business Trends, Social Media

Web Analytics for Ad Agency New Business

November 12, 2009 by

Analytics is a crucial component to successfully generating traffic to your agency’s blog and Website and inbound new business leads. But for many agencies, best practices for using analytics is little understood.

Filed Under: Best Practices, New Business Tips, New Business Tools Tagged With: , ,

New Apple device could change the way we read newspapers, magazines and books

October 26, 2009 by

It is imperative for agencies to stay on top of new communication technology and its impact upon our industry and clients. That said, follow Apple. This company has transformed the way we listen to (and purchase) music with the iPod and iTunes. It also changed the way we use our cellphones with the iPhone. We are perhaps weeks away from the launch of the Apple Tablet. It could change the way we consume news, read magazines and books.

Filed Under: New Business Tools, New Business Trends, Social Media Tagged With: , , , , , ,

20 Reasons Why Social Media Won’t Replace Email

October 18, 2009 by

Email marketing is still an important tool to your ad agency new business program. The rise in popularity of social media only enhances email. The two can work powerfully together. Two excellent articles, Chris Crums, writer for WebPro News, “10 Reasons Social Media isn’t Replacing Email” and VerticalResponse CEO Janine Popick, “10 More Reasons Why Social Media Wont Replace Email.

Filed Under: New Business Tips, New Business Tools, Social Media Tagged With: , , , , , ,

A Nice Set-Up for Ad Agency Conference Room Presentations

October 15, 2009 by

cs2 Advertising, Memphis, TN, has a great set-up for online conference room presentations. Agency principal Brian Sullivan was gracious enough to provide me with the details that I used to set-up in my home office. It is an easy set-up and the components are not very expensive. You’ll probably have some of them already.

Filed Under: New Business Tips, New Business Tools Tagged With: , , , ,

Advertising Works: Ad Agency Advertises for New Business

September 18, 2009 by

Todd Knutson, CEO of The List, recently highlighted an agency that actually practiced what it preached, An Ad Agency that was advertising its services, even offering a discount during the recession. It worked!

Filed Under: Agency Promotion, New Business Tactics, New Business Tools, New Business Trends Tagged With: , , , , , ,
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Thought Leadership Study for Ad Agency New Business

March 28, 2019 by
Thought Leadership for Ad Agency New Business

Thought leadership influences prospects to help agencies win, retain and even grow client business.

A recent study, by Edelman and LinkedIn, of 1,201 U.S. business decision makers, reveals that thought leadership is more powerful than marketers think. It not only helps attract new business, but strengthens relationships with existing clients.

Definition: A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded.”

… Continue reading
Filed Under: Agency Leadership, Agency Positioning, Agency Promotion, Content Marketing, Digital Marketing, Inbound Marketing, New Business Tips, New Business Trends Tagged With: , , , ,

How to Spot Brands On the Brink of Agency Review

February 21, 2019 by
Winmo ad agency new business

There are important shifts that signal a brand will soon be shopping for new agencies on a permanent or per project basis, and the key is to strike at the earliest sign of opportunity.

But how do you know when the iron’s hot?

Predicting these timelines is part art, part science.

You might not have time to monitor 17 variables, but let’s take a look at a few of the key triggers you should be weighting heavily when prioritizing your own new business outreach, plus real life examples with article briefings courtesy of Winmo.… Continue reading

Filed Under: New Business Tactics, New Business Tips, New Business Tools Tagged With: , , ,

Do this ONE Thing to Build Your Agency’s Brand

January 10, 2019 by
Content for Ad Agency New Business

Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE

Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE! 

This isn’t a new discovery for me. Since starting my new business consultancy, I’ve written my way into a thriving business. Creating helpful content has provided me with a consistent flow of inbound leads. In over eleven years, I’ve never had to make a single cold-call for new business. … Continue reading

Filed Under: Content Marketing, Inbound Marketing, New Business Tips Tagged With:

Preparing, Practicing and Improving Your Next Presentation for Ad Agency New Business

November 29, 2018 by
Presentations for Ad Agency New Business

Be prepared to capitalize on speaking engagements to win new business.

Having an opportunity to speak in front of a highly targeted, interested group of prospects is a very effective form of lead generation. Even if you are speaking for free, the opportunity often times outweighs a fee when it comes to the potential for new business and establishing you and your agency as thought leaders.

But, it amazes me how often these opportunities are wasted due to a lack of preparation and poor speaking skills.… Continue reading

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Best Practices of Highly Social CEOs for Ad Agency New Business

November 8, 2018 by
Social Media and Ad Agency Owners

Agency owners should be part of a “New Group of Executives” that are using social media to attract clients, generate exposure for their companies and acquire new business.

The importance of social media on business has dramatically escalated. It is a primary force that is redefining the role of the men and women who oversee the world’s largest companies. It is also redefining the role of the owners of small to midsize advertising, digital, media and PR firms.… Continue reading

Filed Under: Agency Leadership, Best Practices, Content Marketing, Inbound Marketing, Social Media Tagged With: , , , , , ,

Content Marketing Benefits Ad Agency New Business

September 19, 2018 by
Michael Gass Ad Agency New Business

Agencies talk about the value of content marketing but few are doing it and even fewer do it well.

I spoke recently, for the first time, at Content Marketing World Conference & Expo. There were over 4000 marketers from 50 different countries that participated. But, where were the ad agencies? They were noticeably absent from the largest content marketing event in the world.

Content marketing has exploded over the past four years. Especially after Coca Cola’s announcement of their global advertising strategy moving from creative excellence to content excellence.… Continue reading

Filed Under: Content Marketing, Inbound Marketing, New Business Tactics, New Business Tips, New Business Trends, Social Media Tagged With: , , , , ,

Content Marketing World for Ad Agency New Business

August 9, 2018 by
Ad Agency New Business Conference

Content Marketing World conference and expo will be filled with sessions and information that specifically address key topics that agencies should know more about. 

Even though this conference is huge, there are definitely a number of sessions that are specific to agencies to help them understand the content marketing for their own new business plus the strategies and tactics they should be using for their clients.

“Clients want traditional advertising as well as content marketing, so it’s time you become the amazing integrated agency your clients need and expect!

… Continue reading
Filed Under: Agency Leadership, Content Marketing, Inbound Marketing, New Business Events, New Business Tips, New Business Trends Tagged With: , , ,

50 Tips for Ad Agency New Business

August 2, 2018 by
Tips for Ad Agency New Business

New business helps for Advertising, Digital, Media and PR Agencies.

Since 2007, I’ve conducted over 350 new business workshops for agencies in North and South America and Europe. No matter what country, I find there are many common problems when it comes to business development that makes it harder than it needs to be.

I’ve put together collection of 50 quick tips that I hope will help make your new business easier. Note: Each tip has a link to additional relevant resources.… Continue reading

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Research: Content, Shares and Links for Ad Agency New Business

June 13, 2018 by
content shares and links for ad agency new business

What we learn from examining 1 million blog posts.

It seems that everyone has now jumped on the content marketing bandwagon. But just  because everyone is doing it, doesn’t mean that they are having success.

Only 9% of B2B marketers consider their content marketing efforts to be “very effective. Content Marketing Institute

For many agencies and businesses, content marketing isn’t working.

Their content isn’t producing traffic and without traffic they aren’t achieving new business leads.

Two companies, BuzzSumo and Moz that are experts in SEO, teamed up to evaluate over one million articles and determine why the majority of online content was ignored.… Continue reading

Filed Under: Content Marketing, Digital Marketing, SEO Tagged With: , , , , ,

Revise Your Ad Agency’s Website for New Business

June 4, 2018 by
a website for ad agency new business

Your website’s key role is to generate business for the firm

Research shows websites influence 97% of clients’ purchasing decisions. 

I’ve often said that agencies are in a perpetual state of re-branding and re-designing their websites. Neither should be so difficult.

A website is an important online platform to showcase your agency’s credentials, capabilities and case studies. It is the primary platform to display your creative work. But for most agencies, redesigning their websites has become a difficult process.… Continue reading

Filed Under: Best Practices, Digital Marketing, New Business Tips Tagged With: , , , ,
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