Fueling Ad Agency New Business
Older posts and articles can still be recycled for ad agency new business. Keeping older content alive can also generate a tremendous return on your time investment. Some of the most helpful tips on blog writing I have found online from resources as old as 1996
Lead generation techniques that include direct mail and cold calls are becoming less effective as new communication channels and technology have greatly altered prospective client behavior. Prospects are using the Internet and related media to learn about agencies that best meet their needs. Your primary focus now should be on pulling relevant them toward your agency’s services. Why?
According to Jupiter Research: companies that run contests or sweepstakes have twice as many fans on their sponsored social network pages as those who don’t. Social media provides agencies with many avenues for new business lead generation. One particular strategy, creating contests to engage an audience, quickly build online traffic and generate leads, is now even more feasible for agencies thanks to easy-to-use platforms that have recently emerged.
Almost my entire career in advertising has been spent in business development. Working with lots of advertising agencies through the years, I’ve found they all have common problems when it comes to new business.
A recent study, by Edelman and LinkedIn, of 1,201 U.S. business decision makers, reveals that thought leadership is more powerful than marketers think. It not only helps attract new business, but strengthens relationships with existing clients.
… Continue readingDefinition: A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded.”
But how do you know when the iron’s hot?
Predicting these timelines is part art, part science.
You might not have time to monitor 17 variables, but let’s take a look at a few of the key triggers you should be weighting heavily when prioritizing your own new business outreach, plus real life examples with article briefings courtesy of Winmo.… Continue reading
Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE!
This isn’t a new discovery for me. Since starting my new business consultancy, I’ve written my way into a thriving business. Creating helpful content has provided me with a consistent flow of inbound leads. In over eleven years, I’ve never had to make a single cold-call for new business. … Continue reading
Having an opportunity to speak in front of a highly targeted, interested group of prospects is a very effective form of lead generation. Even if you are speaking for free, the opportunity often times outweighs a fee when it comes to the potential for new business and establishing you and your agency as thought leaders.
But, it amazes me how often these opportunities are wasted due to a lack of preparation and poor speaking skills.… Continue reading
The importance of social media on business has dramatically escalated. It is a primary force that is redefining the role of the men and women who oversee the world’s largest companies. It is also redefining the role of the owners of small to midsize advertising, digital, media and PR firms.… Continue reading
I spoke recently, for the first time, at Content Marketing World Conference & Expo. There were over 4000 marketers from 50 different countries that participated. But, where were the ad agencies? They were noticeably absent from the largest content marketing event in the world.
Content marketing has exploded over the past four years. Especially after Coca Cola’s announcement of their global advertising strategy moving from creative excellence to content excellence.… Continue reading
Even though this conference is huge, there are definitely a number of sessions that are specific to agencies to help them understand the content marketing for their own new business plus the strategies and tactics they should be using for their clients.
… Continue reading“Clients want traditional advertising as well as content marketing, so it’s time you become the amazing integrated agency your clients need and expect!
Since 2007, I’ve conducted over 350 new business workshops for agencies in North and South America and Europe. No matter what country, I find there are many common problems when it comes to business development that makes it harder than it needs to be.
I’ve put together collection of 50 quick tips that I hope will help make your new business easier. Note: Each tip has a link to additional relevant resources.… Continue reading
It seems that everyone has now jumped on the content marketing bandwagon. But just because everyone is doing it, doesn’t mean that they are having success.
Only 9% of B2B marketers consider their content marketing efforts to be “very effective. Content Marketing Institute
For many agencies and businesses, content marketing isn’t working.
Their content isn’t producing traffic and without traffic they aren’t achieving new business leads.
Two companies, BuzzSumo and Moz that are experts in SEO, teamed up to evaluate over one million articles and determine why the majority of online content was ignored.… Continue reading
Research shows websites influence 97% of clients’ purchasing decisions.
I’ve often said that agencies are in a perpetual state of re-branding and re-designing their websites. Neither should be so difficult.
A website is an important online platform to showcase your agency’s credentials, capabilities and case studies. It is the primary platform to display your creative work. But for most agencies, redesigning their websites has become a difficult process.… Continue reading
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me