Almost my entire career in advertising has been spent in business development. Working with lots of advertising agencies through the years, I’ve found they all have common problems when it comes to new business.
16 Risks Small-to Mid-size Ad Agencies Can’t Afford to Take
In a recent Advertising Age article Tim Williams writes, “… we’re at the nexus of the Great Recession and the Great Transformation of Marketing. In circumstances like these, a strategy of “just try harder” won’t take you very far.”Tim shares 15 things your agency can’t afford to risk during these current times of change.
Ad Agency New Business: Know Your Sales Averages
Guest Post: Adam Whitaker. New business, business development, agency marketing … call it what you will, it’s sales. Get over it. If you run an ad agency new business unit your role is to sell your agencies services.
Agency Leadership: Can you be a great leader and not be a great presenter?
I was reading an excellent article written by Dan McCarthy, a manager of leadership development and author of the blog Great Leadership: Opinions and information on leadership and leadership development. Dan points out that (ad agency) leaders can’t skimp on presentation skills as he raises the question, “Can you be a great leader and not be a great presenter?”
Best Social Media Practices for Ad Agency New Business
I’m often asked about Best Practices for Social Media for Ad Agency New Business, how to get started, time management, pricing social media for clients, etc. Below is a compilation of articles based upon my personal experiences with social media and assisting in creating a social media presence for over 40 ad agencies. I hope they will be a help to you and your agency. Anything that I haven’t covered that you have questions about, please don’t hesitate to ask.
50 Ad Agency New Business Tips
If you are struggling for new business ideas, hopefully this list of fifty agency new business tips will provide some help. Please feel free to add some of your own tips to this list.
100 Facebook Tools for Ad Agency New Business
The INSIDECRM blog provides a comprehensive list of 100 tools and tips that will help your ad agency to maximize the marketing opportunities available through Facebook.
Edward Boches, CCO for the Mullen Agency: What Twitter Can Do For You
Edward Boches writes an excellent article on what Twitter has done for him as Chief Creative Officer for the Mullen agency.
30 Ad Agency Blogs, Vote for Your Favorite for March
It’s time for you to vote for your favorite agency blog for the month of March. 29 ad agency blogs have been submitted to FUEL LINES. The winner will be featured on FUEL LINES throughout the month of April. These are the 29 agency blogs submitted for the month of March.
10 Blogging Tips for Ad Agency CEOs
The tips below are going to differ considerably from other recommendations in the blogosphere. But please be reminded that they are intended primarily for agency principals of small-to midsize ad agencies and given entirely from a new business perspective. Agency principals have to “get” social media. You can only “get” it by being a participant.
