Fueling Ad Agency New Business
Most ad agencies are still generating new business the old fashion way, networks and referrals, but there’s a way to boost those personal networks nationally. A soon to be released survey of advertising agencies conducted by Fuel Lines, reveals that 50% of the 430 responding agencies generated new business from two primary sources last year: referrals and networking.
Big agencies know that digital training is now critical. Rising to meet the escalating demands for digital, most of them are now requiring that almost all of their employees develop digital skills.
Data mining is an increasingly important tool by ad agency new business to transform data into business intelligence giving your agency an informational advantage. The real money in social media might not reside in the ads that sit on Web sites like Facebook and Twitter, but in the data produced by users’ frantic friending and sharing.
Ad agencies can’t wait six months to start generating leads. They need to new business now. To accelerate the time it takes for your online new business activities to begin producing, there are three services that I recommend:
Everyone has a desire to work with someone that they know, trust and like. Social media greatly accelerates and expands networking opportunities. I’ve heard many agency principals say that they have better things to do than write blog posts, Tweeter, update their status on Facebook or LinkedIn. They clearly do no understand the power and efficiency of social media to generate new business for their agency. Social media for agency new business is networking on steroids.
If you agency has a blog but very little traffic and no new business leads, here’s some help. A blog should be central to your agency’s social media strategy for new business. What fuels the engine to this strategy is good content.
Infographics (information graphics) are visual representations of information, data, or knowledge. They are mostly image-based with little text. Infographics is a good way to illustrate social media to clients. This is a good example of infographics used in a video to reach prospective clients: She-conomy, A Guys Guide to Marketing to Women.
Grab your name and secure your brand before someone else does. One of the first things I have an agency and/or agency principal to do is to secure their brand name across social media networks. This can be a very time intensive effort but fortunately there are tools available that will save a lot of time.
Mullen, and Radian6, a leader in social media measurement, created BrandBowl2010, a Twitter/Super Bowl experience that combined tweeting, ad reviews and a host of metrics to let viewers generate and view real time ratings of the TV commercials that ran on the big game.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me