Todd Knutson, CEO of The List, recently highlighted an agency that actually practiced what it preached, An Ad Agency that was advertising its services, even offering a discount during the recession. It worked!
Bob Hoffman’s Blog, An Example for Ad Agency CEOs?
Bob Hoffman, CEO Hoffman/Lewis advertising in San Francisco and St. Louis and author of The Ad Contrarian blog provides a excellent example of an agency’s blog that has potential as a great tool for new business.
Fuel For Thought: Recession Advertising
A McGraw-Hill Research study from 1980 to 1985 found that those businesses which chose to maintain or raise their level of advertising expenditures during the 1981 and 1982 recession had significantly higher sales after the economy recovered. Specifically, companies that advertised aggressively during the recession had sales 256% higher than those that did not continue to advertise.
400 articles on the subject of “Advertising In A Recession.”
BusinessWeek’s online Business Exchange now has posted a synopsis and links to over 192 news articles and 202 blog items on the subject of “Advertising In A Recession.” This topic is part of Business Exchange idea, suggested by Jessica Sibley. This topic contains 192 news and 202 blog items.
How to Get Started Using Social Media for Ad Agency New Business
I’m often asked what is the very first step in developing a new business program for a small-to midsize ad agency using social media? A critical initial decision must be made by your agency. To have an efficient and effecting new business program you must first … identify your agency’s point of differentiation and select a target audience.
Top 10 Ad Agency New Business Articles for 2008
Out of 219 of the FUEL LINES agency new business articles thus far this year, below are our readers Top 10:
