Fueling Ad Agency New Business
The amount of interest in Twitter continues to soar. But even with its popularity, a lot of agencies haven’t figured out how best to use it. My approach has been entirely from a new business perspective. I thought it might be helpful to share my approach and what I’m learning.
In his new book, Tribes, marketing guru, Seth Godin, does a masterful job of showing all of us in the advertising/marketing industry how to create and lead a following and demonstrates the care and feeding of a tribe.
Advertising agencies should be interested to learn how other companies are using Social Media. Not only for their clients interest but also for their agency’s new business practices utilizing Social Media. Respondents to a recent McKinsey survey show widespread interest in user driven online services, peer-to-peer networking, blogs, podcasts, and online social networks.
There has never been a greater opportunity for the small and medium size advertising agencies as now. If you dare to jump in, you may one day look back and be thankful for this recessionary period and the rise of new media.
My observations, from the front line trenches, is that we are in the midst of a “perfect storm.” There are dramatic changes occurring for the way small and midsize ad agencies acquire new business.
With the acceptance and growth of new media plus a downturn in the economy, there has been an acceleration of a paradigm shift that has been developing for agency new business development.
Michael Gass Consulting, launches today a survey of over 4,000 small to midsize advertising agencies regarding the current state and trend of their new business efforts. The results will provide an objective view from the trenches during this troubling economy.
When focus and differentiation are powered by a trend, the result is a charismatic brand that customers wouldn’t trade for love nor money. It’s the difference between paddling a surfboard and riding a wave. Neutron, LLC What trends can your agency ride? For the latest agency new business updates subscribe to Fueling Ad Agency For the […]
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me