Barbara Bacci Mirque, executive vice president of the Association of National Advertisers, ANA, recently observed that “more and more advertisers are leading their agencies into new media, not the other way around,” and that “clients are the ones who are personally and professionally experimenting with new media forms and directing their agencies to look into them.”
Top 25 Reasons Why Ad Agencies Should Start a Blog
Within weeks of celebrating my first year of having my own blog I totally agree with marketing guru, Tom Peters. Blogging has changed my life and has become the best marketing tool I have ever used. That being said, here are my top 25 reasons why ad agencies should consider blogging.
The Fourth of Five Ways to Promote Your Ad Agency Using Social Media
It was once said that,
“Every business needs a Web site.” Today it’s, “every business needs a blog.”
Social Media, Conversations Take Place With or Without Your Agency
What you don’t know CAN hurt you. Over the weekend, there was a groundswell against Motrin’s latest viral advertisement that was rejected by mothers in Twitter, spread to blogs, and YouTube.
Many principles of small-to mid-size ad agencies or PR firms haven’t yet decided whether they should participate in Social Media. You need to know that conversations regarding your agency take place every day with or without you.
Identifying Your Ad Agency’s Most Important Client
There are just over 12,000 advertising agencies in America. The vast majority look and sound just alike. Any wonder that most clients have a hard time distinguishing one agency from another. There is nothing unique about them at all.
Finding a brilliant positioning is one of the most important and rewarding experiences an agency can undertake.
Should Ad Agencies be Expected to Have a Presence in Social Media?
Study: Cone finds that 93% of Americans expect companies to have presence in social media. 85% believe a company should not only be present but also interact with its consumers via social media. If this is the expectation for companies, what about the same expectations for ad agencies?
Study: Change, Challenges and Call to Action for Ad Agencies
The Accenture Global Digital Study was published a few years ago, but this look back is also a great look forward. The study provided a view of the long-term future of advertising. More importantly to you, it identifies the change, challenges and call to action to ad agencies. The study’s six key findings:
