Top 10 Ad Agency New Business Articles for 2008

Out of 219 of the FUEL LINES agency new business articles thus far this year, below are our readers Top 10:

Social Media Resources for Small-To Midsize Ad Agency New Business

I attended a PR Newswire Web 2.0 seminar in Nashville. The seminar was led by Michael Pranikoff, director of emerging media for PR Newswire. Michael followed up the seminar with additional information that I thought would be a great social media resource for small-to midsize ad agencies.

How Can I Make FUEL LINES More Useful for You?

FUEL LINES was started to help small-to midsize ad agencies and PR firms with their new business practices. New Business tips, tools, tactics and trends that help give them a differentiating strategy, a competitive advantage, a higher-profile reputation, and an improved ability to attract and win the kind of clients they really want.

December marks the first year anniversary for FUEL LINES. I ask for your input on how I can make my blog more useful to you?

Fuel for Thought: Social Media/Ad Agency Innovation

Barbara Bacci Mirque, executive vice president of the Association of National Advertisers, ANA, recently observed that “more and more advertisers are leading their agencies into new media, not the other way around,” and that “clients are the ones who are personally and professionally experimenting with new media forms and directing their agencies to look into them.”

Top 25 Reasons Why Ad Agencies Should Start a Blog

Within weeks of celebrating my first year of having my own blog I totally agree with marketing guru, Tom Peters. Blogging has changed my life and has become the best marketing tool I have ever used. That being said, here are my top 25 reasons why ad agencies should consider blogging.

Ad Agency Tour As a New Business Tactic

It amazes me that many agencies don’t take better advantage when prospective clients visit their office. Most have no strategy for a tour of the agency. I think they miss a great opportunity to tell their agency story in the most impressive way.

The Fourth of Five Ways to Promote Your Ad Agency Using Social Media

It was once said that,

“Every business needs a Web site.” Today it’s, “every business needs a blog.”

The Second of Five Ways to Promote Your Agency Using Social Media

You can attend conferences and training sessions regarding social media all day long, but the only way to truly learn it is to do it, and learn along with everyone else who are still trying to figure it out.

Again, the best way to learn social media is to use it to promote your own agency.

10 Things Ad Agencies “Usually” Say About Themselves

Read the ABOUT page of any agency’s website or read through some of their promotional material or listen to their capabilities presentation and you are likely to read and hear the same descriptions over and over again. Nothing new, certainly nothing differentiating, even if they say, “but it’s really true about our agency. We really […]