Fueling Ad Agency New Business
There are just over 12,000 advertising agencies in America. The vast majority look and sound just alike. Any wonder that most clients have a hard time distinguishing one agency from another. There is nothing unique about them at all.
Finding a brilliant positioning is one of the most important and rewarding experiences an agency can undertake.
Study: Cone finds that 93% of Americans expect companies to have presence in social media. 85% believe a company should not only be present but also interact with its consumers via social media. If this is the expectation for companies, what about the same expectations for ad agencies?
The Accenture Global Digital Study was published a few years ago, but this look back is also a great look forward. The study provided a view of the long-term future of advertising. More importantly to you, it identifies the change, challenges and call to action to ad agencies. The study’s six key findings:
The amount of interest in Twitter continues to soar. But even with its popularity, a lot of agencies haven’t figured out how best to use it. My approach has been entirely from a new business perspective. I thought it might be helpful to share my approach and what I’m learning.
In his new book, Tribes, marketing guru, Seth Godin, does a masterful job of showing all of us in the advertising/marketing industry how to create and lead a following and demonstrates the care and feeding of a tribe.
Advertising agencies should be interested to learn how other companies are using Social Media. Not only for their clients interest but also for their agency’s new business practices utilizing Social Media. Respondents to a recent McKinsey survey show widespread interest in user driven online services, peer-to-peer networking, blogs, podcasts, and online social networks.
Michael Gass Consulting, launches today a survey of over 4,000 small to midsize advertising agencies regarding the current state and trend of their new business efforts. The results will provide an objective view from the trenches during this troubling economy.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me