ADWEEK and the Mullen agency create excellent awareness for themselves through the Super Bowl and their use of social media. ADWEEK’s video generated over 60,000 views in 1.5 days. There were over 47,000 Tweets that used #brandbowl hashtag and over 18,000 people who visited their site during game night. Not bad exposure for Mullen. In […]
Ad Age: A List of the Worst Agency Websites for IPhones and IPads
Attention Agencies: You provide a sweet target for your competition if you don’t practice what you preach and aren’t doing for yourself what you recommend for clients. The McKinney agency, Durham, NC, recently created some positive press for themselves while creating a firestorm around some of the biggest advertising agencies websites.
Can you describe your ad agency’s positioning in 30 seconds?
Can you define your agency’s positioning in a simple statement? I can’t begin to tell you how many agencies I know struggle with this. The starting point for any ad agency new business program is your positioning. It is a fundamental prerequisite for small and midsize agencies. Positioning is everything. But it is also the place where most agencies where most fail.
Contests; A Lead Generation Tactic For Ad Agency New Business
According to Jupiter Research: companies that run contests or sweepstakes have twice as many fans on their sponsored social network pages as those who don’t. Social media provides agencies with many avenues for new business lead generation. One particular strategy, creating contests to engage an audience, quickly build online traffic and generate leads, is now even more feasible for agencies thanks to easy-to-use platforms that have recently emerged.
Your Personal Brand is Key for Ad Agency New Business
Developing your personal brand is one of the best investments you can make for new business.
Through my experience working with hundreds of advertising, digital, media and PR firms, I’ve discovered how important it is for the agency owner to be the face of their company. Given the rise of social media, their personal brand story is as essential, or even more so, than the agency’s brand.
… Continue readingBeing the “face” of an agency is an intimidating role, and as a result, many owners and founders avoid the spotlight.